Celcom enables AirCash transactions at over 3000 online merchants

Celcom Axiata Berhad, the first and foremost mobile telecommunications provider in Malaysia, has enabled the Celcom AirCash service at more than 3,000 online merchants, giving Celcom customers an easy and secure method to make purchases and payments online.

Celcom AirCash is a mobile financial service that allows subscribers to access their money securely via their mobile phones and is offered as a free service to every Celcom customer. Through Celcom AirCash, users’ money is stored in a “mobile wallet” – a virtual account with a maximum limit of RM1,500, allowing them to perform monetary transactions conveniently where and when they choose.

Celcom AirCash simplifies the overall online shopping experience where only the customer’s mobile number is needed for payments at the merchant’s shopping checkout webpage. This eliminates the need to remember and input long credit card numbers while reducing the risk of fraud.

En. Afizulazha Abdullah, Chief Digital Services Officer of Celcom Axiata Berhad: “As an added benefit to our customers, we have been working hard to form partnerships with more than 3,000 merchants who now accept Celcom AirCash as a payment method.”

En. Afizulazha Abdullah, Chief Digital Services Officer of Celcom Axiata Berhad, said, “Celcom AirCash represents a revolutionary way for our customers to embrace e-commerce and online shopping by fully integrating virtual payment facilities into their mobile phones. The service completely transforms online payment processes by simplifying it into two simple steps: entering one’s Celcom mobile number in the merchant’s payment page and verifying the transaction via a Personal Identification Number (PIN) on one’s mobile phone.”

“As an added benefit to our customers, we have formed key partnerships that now allow more than 3,000 merchants to accept Celcom AirCash as a payment method including leading online sellers such as Zalora, Groupon, Fashion Valet, Karangkraf, Lazada , TGV Cinemas, The Crescent, Bachabooku , ThePopLook, Al-Humaira Contemporary, and many more to come in the near future,” En. Afizulazha added.

Celcom AirCash accounts are only accessible from customers’ mobile phones by entering a six-digit M-PIN. As an added layer of security, all transactions are encrypted using USSD GSM security standards and M-PINs are not stored within customers’ devices.

Apart from shopping online, Celcom AirCash can also be used to:
 Deposit and withdraw money through online banking channels, Celcom branches and kiosks, and selected partner reload terminals and kiosks
 Transfer money instantly to other Celcom AirCash users
 Reload or transfer airtime between customers’ own or other Celcom prepaid numbers
 Reload foreign prepaid numbers from selected operators in 10 countries
 Perform international money remittance to XL Tunai (Indonesia) or GCash (Philippines) users
 Pay utility or Celcom bills instantly with no additional service fees

Celcom customers can register and access Celcom AirCash by dialling *133# on their mobile phones. Cash deposits into Celcom AirCash accounts can be made via online transfers or more than 1,400 physical channels located strategically at public locations nationwide including Celcom branches, Blue Cubes, terminals and kiosks. Celcom plans to expand this to more than 8,000 touch points by the middle of 2014.

From now until the end of December, AirCash users can enjoy 20% off selected purchases at Zalora (www.zalora.com.my). For more information on exclusive partner promotions, visit www.celcom.com.my/aircash.

– End –

About Celcom
Celcom is the country’s first and foremost mobile telecommunications provider with almost 14 million customers. Established in 1988, it boasts the widest national 2G and 3G networks, covering over 98% of the population. Currently the largest mobile broadband and corporate services provider, Celcom is now moving towards integrated multi-access and multimedia services, in line with evolving technologies and consumer behaviour in Malaysia. A culture that places the customer first is reflected in our award-winning customer service, products, and other corporate accolades at a regional level. Celcom is part of the Axiata Group of Companies, one of the world’s largest telecommunications companies, with more than 180 million customers across 10 Asian markets. For more information on Celcom, visit www.celcom.com.my.