Ninetology Marketing Sdn. Bhd., an Asean mobile device technology company, announced its collaboration with Tune Talk, an ASEAN Mobile Virtual Network Operator (MVNO) and Qualcomm the world leader in next-generation mobile technologies to woo the youth market with a campaign under the theme ‘Experiencing Differences with The Youth’s Spirit’ by unveiling the new Pearl Mini smart phone.
The Synergistic Strategic Alliance (Ninetology, Tune Talk and Qualcomm) cemented their collaboration in a signing ceremony, followed by a showcase of seamless switching from app to app with breath-taking speed and jaw-dropping graphics.
The new Pearl Mini is powered with Qualcomm® Snapdragon™ platform that offers an unprecedented combination of processing performance and optimised power consumption for the new generation of smart mobile devices.
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| Signing of Synergistic Strategic Alliance (Left) Mr. Sean Ng, Mr. Jason Lo, Mr. Mantosh Malhorta |
Running on Gingerbread Android 2.3 operating system and a 3.5 inch HVGA display, Pearl Mini powered with Qualcomm® Snapdragon™ is packed with the sleekest, coolest designs and apps to handle everything from streaming HD and 3D video to seamlessly switching between multiple applications and the Internet. All while delivering longer battery life.
“Our collaboration with Tune Talk and Qualcomm is to address the demands of the huge youth market. As future leaders of tomorrow and with technology moving at a rapid pace, we want to offer the youths a smart phone that is affordable yet packed with astounding multimedia features that will enable them to connect to the digital world seamlessly, regardless of whether they are living in urban or rural areas,” said Mr. Sean Ng, Chief Executive Officer of Ninetology.
“Being able to access to the Internet is no longer a luxury but a necessity. There is so much to learn from the Internet and to the youths, this is their world. We hope with the launch of Pearl Mini, we will be able to provide them world class quality yet secure edutainment,” he added.
Tune Talk’s Chief Executive Officer, Mr. Jason Lo said, “Tune Talk’s philosophy has always been to provide super low calling rates and exciting incentives to the underserved segment of the market. We are happy to collaborate with Ninetology, who shares our vision of having the need to reach out to more youths and to enable them to get on to the Internet.”
Pearl Mini will be packaged with Tune Talk’s prepaid service which offers no-frills voice and Short Messaging Service (SMS) that meet the demands for a simple, value-for-money product with easy accessibility and a wide distribution reach.
The packaged plan include RM50 FREE Talktime (comes preloaded with SIM) and RM100 Airtime Rebate (RM10 x 10). To get this rebate, one needs only to reload RM20 or more in any denominations each month. For more information.
Pearl Mini is available starting from third week of April and is sold at all Ninetology and Tune Talk retail outlets nationwide at a recommended retail price (RRP) of RM399. This model is also applicable for the Government’s Youth Communication Package (PKB) rebate.
Ninetology also announced their collaboration in marketing and branding of Malaysia’s largest Basketball Tournament, Ninetology All Star 2013, organised by XBaller to encourage more youths to be fit and healthy. This tournament shall take place from May till November. Details of this tournament can be found at www.xballer.com.
Ninetology also presented a GOLD Cheque worth RM50,000 to Yayasan Bakti Khidmat Masyarakat Malaysia (YBKMM), Tzu Chi Foundation Malaysia (RM30,000) and Pusat Penjagaan Kanak-Kanak Cacat Taman Megah (PPKKCTM) (RM10,000) as part of its on-going corporate social responsibility initiatives.
The year 2012 witnessed Ninetology with four per cent of the market share since the brand emerged in August. The company has sold 93,000 units within the first quarter of 2013. As of February 2013, Ninetology has covered 5.2 per cent of Malaysia’s mobile device market share amongst other brands in the market. Ninetology also gained 60 per cent of whole youth share in conjunction with our support towards Pakej Komunikasi Belia by the MCMC.
“With all these successes behind us, we are confident that Pearl Mini will be a sell out and are expecting 100,000 units to be sold from the date of release, until the next new smart phone model is launched this year,” enthused Sean.
Ninetology’s Palette i5300 is ranked number 10 among top smart phone models having sold 22,333 units in the last two months alone. The company has also set a target of 12 per cent increase in the smart phone market share by year end.
