Two businessman shaking hands

Yahoo makes key appointments to bolster high-growth ad tech business in APAC

Yahoo announced key appointments to its team in APAC, to support the accelerated growth of its ad tech business in the region. Matt Farrington joins Yahoo as APAC Head of Partnerships & Investment. Sandra Lin comes on board as the new APAC Head of DSP Strategy. Kenneth Koh joins as Head of DSP SEA. The latest appointments come amidst growing demand for Yahoo’s ad tech product solutions and services in APAC as brands strengthen their digital marketing strategies with Yahoo’s pioneering omnichannel offering. 

(from left to right) Kenneth Koh, Natalie Phang, Matt Farrington, Sandra Lin, Terence Lim join Yahoo to support the accelerated growth of its ad tech business across APAC.

Matt Farrington will lead the development and delivery of Yahoo’s trading deal models in APAC, generating value for agencies and clients across Yahoo’s best-in-class unified ad tech stack and omnichannel platforms. Sandra Lin will lead regional multi-discipline initiatives across Product, Positioning, and Partnerships.

Kenneth Koh will lead the Demand-Side Platform (DSP) team for SEA. His remit will include managing Yahoo’s growing Platform Specialist team that helps partners in Singapore and SEA realise their full potential through Yahoo’s buying solutions powered by its omnichannel, unified ad tech stack.

As Yahoo bolsters its team in the region to support clients and partners, Terence Lim joins as the Business Lead for SEA. He will work closely with partners and agencies to help brands future-proof their marketing strategies and achieve their business goals through Yahoo’s unified ad tech stack. Natalie Phang joins as Data and Insights Strategist, SEA, where she will leverage her data strategy experience built across APAC and the EU, to help Yahoo’s agency and brand clients in SEA maximise their marketing investment for the cookieless world. 

“We are pleased to welcome these new talents to the Yahoo APAC team as we enter a phase of accelerated growth for Yahoo’s ad tech business in the region. Their collective expertise and experience will be invaluable to help create value for our clients and partners in APAC.,” said Paul Sigaloff, Vice President & Head of APAC, Yahoo.