maxis cxos

Worry-free with Maxis. All the way

No one can make a claim at Maxis, without the CTO Morten Bangsgaard, at least testing that claim, according to Maxis’ Head of Consumer Business, Dushyan Vaithiyanathan.

He said this on 19th November 2015 during Maxis’ launch of their 24-hour Maxis 4G challenge, where 2400 Maxis employees, partners and independent testers were to do 24 hours of network tests around the country.

For the 24-hour challenge to take place, some parameters had to be clarified first. An all-important one, is network quality which depends on signal strength. Decibel milliwatts or dBm is the unit used to measure strength of the signal.

(L-R): Vaithiyanathan, Lundal and Bangsgaard

(L-R): Vaithiyanathan, Lundal and Bangsgaard

This unit of measurement is imperative to test Maxis’ claim that 62-percent of the population is covered by their high-performing 4G network which is based on a -98dBm threshold.

What that means for Malaysians that are within coverage of that -98dBm threshold, is a low chance of buffering whilst streaming media, and significantly better indoor experience. That’s zero buffering on YouTube 96-percent of the time and popular webpages being loaded in less than 8 seconds.

Another way to put it, is a close to fibre Internet-like experience while outdoors (20Mbps) and indoors (10Mbps).

The indoors emphasis
Maxis CEO Morten Lundal, was quick to point out some of the key applications that Malaysians are engaged in these days, on the mobile Internet – file storing on the cloud and even access to business critical content or online transactions

“Peer-to-peer sharing is also making way for more media streaming now,” Lundal observed.

The thing is that these applications are usually performed indoors and he felt that a great indoor experience, is going to be a key differentiator for local telcos, moving forward.

“That’s our next challenge for a year or two…. Providing better indoor coverage,” Lundal emphasised.

Moving forward also, Maxis sees their 3G traffic starting to flat line. Local telcos offer their voice and SMS services on 3G technology, and Bangsgaard stated that for Maxis, where there is 4G coverage, there is an even wider 3G coverage.

He did admit that future investments would predominantly be on 4G networks, citing voice-over-LTE as a viable technology to replace GSM 3G-based voice.

That said, 3G networks would never really go away, as they are still needed to serve a forecasted 25-percent of population that would be holding on to their 2G and 3G phones.

Mobile Internet experience – the Maxis factor overseas
According to Lundal, Maxis’ objective is to give everybody a good experience, and not some people a super good experience.

That should also mean the Maxis customer that is travelling overseas whether for work or play. While still in early stages of planning to extend good quality and consistent mobile experience overseas, currently Maxis is leveraging their partnerships with big telcos in eight other countries with the Bridge Alliance, to offer service to their customers. Singtel is one of them.

“We are also working more on worry-free pricing so bill shocks are impossible. But we think our data experience can be better,” Lundal said while adding there would be new features especially for customers who travel a lot.

“We would like subscribers to use their phones without restrictions when they travel. Worry-free is underlining and behind everything we are doing,” Lundal concluded.

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