VMware Fast Tracks Transformation of Partner Ecosystem across SEAK
VMware, a leading innovator in enterprise software, affirmed its pledge to strengthen the partner ecosystem across the Southeast Asia and Korea (SEAK) region following the successful launch of EMPOWER Online APJ, along a series of Partner Executive Briefings, which saw the participation of more than 1,200 attendees in VMware’s partner ecosystem in Asia Pacific and Japan. During the events, VMware and its partners came together for a deep dive into how the community can further spur digital transformation and agility for businesses to adapt to the region’s increasingly mobile-first business environment.
EMPOWER Online APJ is a key part of VMware’s multi-pronged approach to harness the partner ecosystem to amplify its ability to help businesses enhance enterprise mobility and accelerate innovation, as they adapt to the rapidly evolving economic landscape. In addition, VMware also showcased its commitment to over 300 partner business owners in the SEAK region with a series of Partner Executive Briefings. These briefings detailed VMware’s priorities and strategy for partners under the current economic climate and how the company will strengthen support for partners, including enabling resources, building practices, developing pipelines, and rewarding success.
“We want to thank our partners for their trust and partnerships with VMware. Working closely and implementing business transformation plans with our partners have contributed much success to the innovation ecosystem in the region,” said Fan Qu, director, Partner Business, Southeast Asia and Korea, VMware. “We are excited about the initiatives we have announced to deliver greater value, choice and innovation to our partners, so they can continue to serve as trusted advisors to help businesses in the region adapt and thrive in this new mobile-first business environment.”
Strengthening the regional partner ecosystem
- Bolstering partner capabilities: 6 months complimentary premium access to VMware Learning Zone, a 24/7 online training platform with more than 55 on-demand and 12 examination preparation courses, valid until October, 2020
- Enhancing mobility and enterprise resilience: 75% discount off select Workspace ONE (SaaS) products for partners with Digital Workspace Master Services Competencies
- Increasing financial support for partners: Co-Fund a VCAP resource for Funded Head investment into VMware Principal Partners with 50% off for Partner Connect Program Fee for all VMware partners until the end of January 2021
- Developing Advanced Solution Practices: Ignite Program to help partners develop advanced solution practices with resource enablement, customer engagement and incentives, along with Amplify Program to incentivize partners for successful implementation of VMware solutions
Recognizing the value of partners
An awards ceremony was also held during four different virtual Partner Executive Briefings from 5 June – 10 June to recognize the contributions its partners have made to the advancement of the region’s tech ecosystem. A total of 33 winners were awarded across 13 different categories.