Trust is ultimate currency in today’s digital economy, says world renowned cybersecurity leader F-Secure

In today’s digital economy where the rate of adoption of new technologies has accelerated tremendously particularly in the past ten years, cybersecurity is an area that is fast gaining prominence and Helsinki-based F-Secure Corporation is one of the world’s undoubted leaders in this field.

In an exclusive interview, F-Secure director and general manager (Asia-Pacific Operations) Ingvar Froiland said that ”technology is changing the game and driving major shifts in how businesses operate and how we live and work particularly within the Asia-Pacific region.”

“When we talk about the ‘Digital Economy’, we’re actually talking about the ‘Economy’,” Froiland described profoundly, adding that “as we progress, change is happening at a much faster pace.“

“Correspondingly, coporate spying and digital theft are also on the rise – and companies must address cybersecurity at the corporate level to establish and strengthen their brand reputations,“ he added. “Trust is the ultimate currency in today’s digital economy.”

“That said, companies should also have the freedom to thrive in the digital economy without worry,” he further said.

Froiland described F-Secure’s mission as “our passion for freedom that pushes us to create better products and services to enable and empower corporates and consumers alike.”

“For us, freedom is about making sure you are the one in control of your digital life. Together with you, we’re fighting for your digital freedom,” he said.

On the country’s Digital Malaysia vision, Froiland praised the Malaysian Government and Malaysia Digital Economy Corporation (MDEC) for having conceived and implemented the Digital Malaysia national agenda to draw upon the huge opportunities created by the digital world to harness the country’s ICT capabilities.

“Technologies such as Big Data analytics, virtual reality, 3D printing, drones and Internet of Things are underpinning seismic shifts in how business is done,” he said.

“Reliability is at the heart of F-Secure’s corporate values and we benefit society by protecting internet and mobile device users against viruses and other online threats that are produced by criminals,” added Froiland.

For four years in a row: AV-Test has recognized F-Secure with Best Corporate Protection award for Windows endpoint products.

AV-Test is a leading international and independent service provider in the fields of IT security and anti-virus research. Their testing methods are proven to be objective and thorough, always taking into account the latest developments in cybercrime and AV technology.