Total Transaction Value by Chinese tourists via Alipay app more than doubled
Alipay, the leading digital platform for payment and other digital services reported that the total transaction value made by Chinese tourists in Malaysia via its app has more than doubled in the first quarter of 2023, as compared to the previous quarter (Q4 2022). This growth was against the backdrop of China reopening borders for international travel earlier this year.
The daily average number of transactions surged by 70 per cent, which were mostly contributed by purchases made at local lifestyle and retail brands, as well as department stores and malls, including Padini, Metrojaya, and Parkson. More frequent transaction has also been seen in convenience and grocery stores, such as 7-Eleven, Lotus, MyNEWS, FamilyMart, and more.
In terms of geographical breakdown, Kuala Lumpur, Johor Bahru and Penang ranked as the top three locations where the most transactions were made.
Commenting on the fast recovery of Chinese tourists in Malaysia, Dr Cherry Huang, General Manager of Alipay+ Offline Merchant Services, Ant Group, said: “Driven by the return of business and leisure travellers to Malaysia, transactions made through Alipay have been growing steadily. We will continue to work closely with local merchants to enhance their offerings and services to bring a great experience to Chinese travellers. Chinese tourists now can easily access and enjoy great deals and promotions via the Alipay app, specifically through the Destination Page, to have a more rewarding and hassle-free travel experience in Malaysia.”
It was reported before that the Tourism, Arts and Culture Ministry (MOTAC) targets the arrival of five million tourists from China in 2023 compared to 3.1 million in 2019.
Alipay is an e-wallet partner of Alipay+, an Ant Group-operated global cross-border digital payments and marketing solutions, which connects merchants with multiple e-wallets and payment methods. Alipay has been accepted by merchants in Malaysia nationwide across retail, F&B, duty-free shops, and tourist attractions, including Eraman, Dimensi Eksklusif, Tealive, Legoland, Resorts World Genting, and more.
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About Alipay
In the digital era, Alipay has evolved from a trusted payment tool to an open platform that connects businesses, institutions, service providers, and other partners with consumers. Alipay enables partners from various industries to offer safe and convenient payment options. It also enables partners to communicate and deliver different digital services to their customers in China through Alipay mini programs, lifestyle accounts and other tools. The Alipay platform has connected over 80 million businesses with more than one billion consumers.
About Alipay+
Alipay+ offers unified global mobile payment and marketing solutions that connect merchants with multiple e-wallets and payment methods from different countries and regions by collaborating with global partners. Consumers can conveniently use their preferred local payment methods while transacting seamlessly in a different market and be able to enjoy marketing solutions offered by the merchants through Alipay+. Alipay+ is developed by Ant Group, the owner and operator of Alipay, one of the world’s leading digital open platforms.