Nelson Petracek2 – CTO

Tibco talks data, context, identity and integration

Tibco’s global CTO, Nelson Petracek commented that the CXO Innovation Survey was the first Tibco has conducted with concentrated effort and formal processes around the questions to ask, determining the respondents, and the actions to be taken based on learnings from the survey.

The survey revealed interesting findings as well, which Tibco is happy with because the solutions the integration player offers, can address respondents’ top concerns.

For example, a top three choice when it came to technologies included in innovation strategies, was data and application integration at 18.65-percent. It was unexpected.

And it brings to attention the trend that many digital transformation (DX) projects currently, have some element of integration required. Case in point is Tibco’s partner Cognizant and the work that they do which has to have integration work, at some level.

More critical than ever

Petracek also explained why this is happening now.

Speaking about technology trends adoption and how it has cycled from data virtualisation to data lakes and now data virtualisation again, the global CTO observed that businesses today, want to get real-time perspectives across their enterprise data, as well as fast, easy and convenient access to it by other tools and capabilities.

“Application data integration is also evolving the same way because businesses are realising they now have more data sources, more data feeds with partners, more projects like Internet of Things (IoT) which they need to connect to and pull data from to do all kinds of things.”

And on top of all these, a business doesn’t have just one cloud, but multiple clouds that it has to deal with, as well as also an on-premise environment.

“Cloud is an enabler because it allowed people to say, I want to deploy these apps at scale, and also collect data and analyse them, because of cloud and cloud-ready technologies.”

Petracek emphasised, “So integration, whether it’s data application or something else, still is and maybe even more so now, has become more critical than it was a number of years ago.”

Culminating factors and the next five years

“I don’t think it’s just one item, but a culmination of many things and also the need to be more agile, reduce cost, build more applications, to be digital to the core, IoT… all these things are forming now and are driving this need to be more innovative,” Petracek said.

It all boils down to customer experience and being able to offer an experience that customers will keep coming back for.

“(A majority of) businesses are on their digital transformation journeys now. Once, they’ve got that foundation, they have to think post-digital… what happens after?”

Petracek talked about a concept called hyper customisation, which is going to be key moving forward. But to offer this, current context is important, and data becomes more crucial than ever as a customer moves about in their day and many different factors have to be taken into account.

“Tibco has casinos as customers and a large part of what they do is interact with their end users and give them context-based features and capabilities that enhance their overall experience,” he described.

“If I want to turn that entire (customer journey) into an experience, how to? I just need to know a lot more information about you. I need to know your preferences, your likes, your dislikes… I need to know events you have gone through, like your plane being delayed an hour, before you arrived at the hotel and you are probably tired.”

For the right offers, promotions and deals to be pushed to the right device for us to view, the hotel, casino and even airline needs to be hooked in. He pointed out, “The experience starts when you leave your house.”

“Hyper customisation comes from the fact that you are combining all of that (different data sources).”

The death of privacy?

Petracek observes that new emerging thought around identity is starting to come into play.

“Instead of freely giving my identity to everyone, can I actually give access to my identity and revoke it at any time?”

Because of the convenience and speed of delivery that digital services offer, a majority of us may have our information being stored somewhere out there, without realising it.

“I almost have to pull all that back, and give myself the rights to my own identity,” Petracek said adding that the notion of an identity wallet which we each own, that has been validated by government and official documents, can grant access to our identities as well as revoke it.

He alluded to a blockchain layer enabling this, saying, “You can put your personal identity into a ledger. There is the “Right to be Forgotten” requirement of some regulations, and ledger records are immutable, so it seems contrary for this solution to be based on blockchain.

“But, the ability to use the blockchain as a network mechanism or granting and revoking identity privileges is actually interesting.

“And people are starting to think about this,” he concluded.