The Exec View Point: VMware Malaysia’s Laurence Si

By Laurence Si, country manager, VMware Malaysia

 

At VMware, we have been communicating a message of transformation – not just of the opportunity for enterprises to accelerate business transformation through IT transformation; but of the potential for the IT department to move from a function that’s seen as responsible for just “keeping the lights on,” to one that is delivery strategic value and services across functions within the organisation.

In today’s rapid evolving and challenging business environment, IT has the ability to leverage advances in cloud computing to enable business functions and users to procure services that they need – we call this “IT as a Service”. Not only can this occur via a self-service model that’s centrally managed by IT, but it also makes it possible for each business function to be accountable for the amount of services that they consume/is provision by IT. In this way, IT can also measure the value that it delivers to the organisation—in the form of new services, increased efficiencies that create revenue opportunities, and competitive differentiation.

As IT organisations learn to leverage cloud computing to unlock resources and fuel innovation for the business, they can transition from just reacting to a never-ending list of demands to proactively becoming a partner with business leaders in the overall success of the business. The goal isn’t to merely become a more efficient, agile and reliable IT organisation—although cloud certainly delivers that—but to form a new partnership with business stakeholders based upon innovation and business value.

Customer concerns
Some keywords we’re increasingly hearing from customers include cost savings, competitive advantage, and security.

Cost savings

In this tough economic environment where organisations are grappling with declining budgets, IT is expected to do more with less. 

VMware virtualisation shifts the paradigm from managing “the raw ingredients of IT”, i.e. component-level infrastructure management, to cloud-based delivery of IT services.

This dramatically reduces the cost and complexity of managing IT and you see immediate, quantifiable cost savings, while ensuring true business agility—the ability to rapidly respond to the changing market environment.

In fact, VMware customers surveyed have successfully reduced operating costs related to managing their VMware environment by at least 25% compared to a physical environment.

Security
With the growing popularity of the Bring Your Own Device (BYOD) movement in enterprises today, CIOs are rightly concerned about security and the tangible and intangible impact on an organisation that comes from loss of confidential and sensitive company data.

In fact, we launched research specific to the trend of BYOD in the local market place. The VMware New Way of Work Study, conducted across 10 APJ countries with employees from multi-national organisations, found that employees using their own devices to complete work tasks saw significant boosts in productivity at all levels of business. Of the 209 Malaysian respondents surveyed, 82% said they bring their personal mobile devices to work and 91% said their companies are aware of this but do not provide the necessary support to their employees.

We are responding to this trend with our desktop virtualisation and end user computing offering. For example, VMware Horizon Application Manager protects the company’s data from breaches, acts as an App store, and resolves some of the security/compliance issues raised. Available on mobile platforms, VMware Horizon Mobile acts as a hypervisor on a smartphone and can centrally manage and provision employee access to corporate data in a secure fashion.

Competitive Advantage
Businesses today depend upon IT to drive innovation and enable accelerate competitive advantage. Increasingly cloud computing enables business to deliver new services, enter into new markets, get closer to customers, and make increasingly mobile and demanding employees to be more productive.

The most successful organisations use cloud technologies as a catalyst to put in place new systems and processes that free IT organisations to maximise not just operational metrics, but business results.

Initiatives undertaken and results
Businesses today depend upon IT to drive innovation and accelerate past competitors. While each organisation may have their own unique definition of innovation, many of the elements remain common: getting closer to customers to help deliver business goals, delivering more compelling services than key competitors and making an increasingly mobile workforce more productive and effective. IT is further challenged by the need to deliver all of this more rapidly than ever and with tight budget constraints while still supporting service levels for performance, governance and security.

The most successful organisations use cloud technologies as a catalyst to put in place new systems and processes that free IT organisations to maximise not just operational metrics, but business results. Cloud enables you to redefine the way IT produces and delivers services for your business. The goal isn’t to merely become a more efficient, agile and reliable IT organisation—although cloud certainly delivers that—but to form a new partnership with business stakeholders based upon innovation and business value.

From the data centre to the desktop, VMware is helping customers on their journey to the cloud. Our holistic vision and product portfolio differentiates us from our competition and enables us to address the varied and unique needs of our customers. VMware is the only vendor approaching cloud computing as a model that must be flexible and adaptive to the specific needs of each customer. Each individual business will approach cloud computing with unique goals, assets, timelines and budgets. Our message to customers is clear:

It’s not about moving your business to somebody else’s cloud. It’s about moving your business forward with your cloud.

Direction and strategies
Customers in Malaysia are no longer asking “why” but “how” they can get started on their cloud journey.

We are very excited about VMware’s future and are committed to growing the company further. We are looking to address this evolution through on-going innovation while leveraging our expanding local headcount, partner ecosystem and customer base. We also believe that there will be important changes in the way we operate our own business. This is a big challenge, but given the solid foundation we have established over the past decade, and the growth opportunities across the industry segments where we operate, we believe this is possible.

In line with this growth, we continue to see strong success and attendance at our annual VMware Virtualisation Seminar Series and training workshops that showcase the latest in virtualisation technology and highlight how virtualisation is revolutionising the next generation of computing. In addition, to ensure more people have access to our events, we’re taking these physical events to free online platforms for the first time to reach more customers across other parts of Malaysia.

Moving forward
It’s an exciting time to be in the industry and we’re continuing on our solid growth trajectory in Malaysia. We see the role of virtualisation and cloud computing being elevated in enabling business transformation during the year ahead and we look forward to the opportunities that will be made available to us in the market as a result of this.




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