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The biggest online retail event of the year in Southeast Asia

Southeast Asia’s leading online shopping and selling destination, Lazada, announced its plans for the biggest sale of the year. Lazada’s annual Online Revolution will launch in full scale in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam on 11th November and culminate in a three-day finale ending on 12th December.

Brands and merchants in Southeast Asia and other international markets such as China, Hong Kong, the United States and the United Kingdom will join the sale to bring an assortment of more than 10 million products in over 13 categories. These categories include new additions such as groceries, liquors and automotive in some markets as well as current favorites such as electronics, home & living, health & beauty, fashion, kids & toys, and travel. Brands that have signed up include Microsoft, Xiaomi, Philips, Tefal, Pierre Balmain, Desigual, Spektre Sunglasses, D.A.T.E. Sneakers and GAS Jeans.

“We are going to bring the most exciting selling month of 2015 to Southeast Asia. With flash sales, best deals, exclusive promotions and app-only incentives, Online Revolution will give plenty of reasons for consumers to tune in and stay engaged. It is a unique opportunity for brands and merchants to reach a large audience and accelerate their growth. We are thrilled to have the strong endorsement from thousands of partners – from sellers and service partners, to banks, and telecoms companies. And, we welcome more to join us in spreading the benefits of online shopping to consumers through Online Revolution,” Maximilian Bittner, CEO, Lazada Group.

 The best opportunity in selling in Southeast Asia  

During the month-long Online Revolution campaign, Lazada will feature weekly product category highlights, a curated brands’ showcase and exclusive promotions with partner banks, on top of daily deals. B eyond online, it will run a TV advertising campaign that will keep Online Revolution on top of consumers’ minds.

To help sellers maximize revenue, Lazada has been introducing new and improved services  Its ‘Fulfillment by Lazada’ (FBL) is a network of fulfillment centers, hubs, delivery fleet and service specialists that takes care of the fulfillment of a customer’s order through to delivery, efficiently. This lowers cost for the sellers and allows them to focus on marketing and boosting their business. Lazada, recently, also rolled out a Seller Center Android app. The app comes with enhanced search, notifications and language support, on top of all the Seller Center features to help marketplace sellers manage their business on-the-go.

Small and medium business owners will also receive support through trainings, such as on stock planning and packaging capacity, to prepare them for a smooth operation with the expected spike in orders. In 2014, sales from Lazada’s Online Revolution on 12th December alone hit more than 10 times that of a normal day.


Lazada Group operates Lazada, Southeast Asia’s number one online shopping and selling destination, with presence in Indonesia (, Malaysia (, the Philippines (, Singapore (, Thailand ( and Vietnam (

Launched in March 2012, Lazada Group has grown rapidly to approximately 6,000 FTEs. The company has an online footprint of 5 million daily visits to its sites and mobile apps, and the largest Facebook following in Southeast Asia with more than 13 million fans.

Lazada is pioneering eCommerce in the region by providing customers with an effortless shopping experience with multiple payment methods including cash-on-delivery, extensive customer care and free returns. Lazada features a wide product offering in categories ranging from consumer electronics to household goods, toys, fashion and sports equipment.

Lazada offers brands and merchants a marketplace solution with simple and direct access to about 550 million consumers in six countries through one retail channel.

Lazada Group also operates Lazada Services, a provider of logistics services, and helloPay, an easy-to-use online payment platform that provides consumers with a secure way of shopping online.


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