Singtel to launch Singapore’s first 5G-enabled smart retail
Singtel has announced the launch of Singapore’s first 5G-enabled smart retail showcase to help enterprises adopt digital solutions to meet changing retail consumer demands. Designed to look like a real store, the showcase will feature technology solutions from Apple’s enterprise partners that help enhance retail workflows, improve operational efficiencies and create a great customer experience, which retailers can explore.
Mr Dennis Wong, Vice President, Enterprise 5G and Platforms, Singtel, said, “The pandemic has
motivated retailers to become more innovative in engaging with customers, both online and through
physical in-store experiences, driving retail enterprises to seek technology solutions to remain relevant
and profitable. Retailers also continue to face common issues like figuring out how to attract customers
with unique and personalised shopping experiences, increase customer engagement and retention,
and improve productivity in a tight labour market, among others.
With this showcase, enterprises can leverage Singtel’s high-speed connectivity and ultra-low latency 5G network and multi-edge computing (MEC) solutions like Paragon, Apple products and partner technologies to explore innovative solutions that they can apply in their physical or online stores to help them differentiate themselves from the competition and grow their business in a digital economy.”
For a start, the showcase will feature technology from six solution providers – SFX Corporation, Dabton,
Matterport, Zühlke, Scandit and Eleos. These partner solutions will leverage Apple products and
software to deliver easy-to-use solutions, utilising powerful built-in features like machine learning and
light detection and ranging (LiDAR) to unlock new digital capabilities at scale.
The solutions will be deployed through the latest line-up of Apple products including, iPhone 14 Pro,
iPhone SE, iPad Pro, and iPad mini, which offer best-in-class performance and all-day battery life to
ensure minimal downtime during store hours. Together with Singtel’s ultra-fast 5G network, business
customers will be able to deploy retail applications for computational photography, spatial
measurement, and real-time operations monitoring to achieve their business transformation goals.
See Annex A and Annex B for more details on all the partners and about the showcase respectively.
The retail applications can also be managed via Singtel Paragon, the industry’s first all-in-one
orchestration platform for 5G, MEC and cloud services, which provides enterprises a single portal to
conduct network analytics, manage connectivity and workloads across their infrastructure for different
connectivity needs, and deploy retail applications at the edge of the network to meet the demands of
their business and customers. The platform also provides access to the Paragon Marketplace, where
enterprises can list or acquire retail applications for immediate deployment to address their evolving
Singapore Telecommunications Limited
An EY Reimagining Industry Futures 2022 study found that 75% of retailers surveyed globally had
accelerated their digital transformation plans because of the pandemic, and 71% of retailers were
interested to adopt 5G and Internet of Things (IoT) use cases to improve supply chain visibility and
Retail enterprises keen to leverage any of the technology solutions at the smart retail showcase may
request to visit Singtel’s Enterprise 5G website or speak to their Singtel account manager. Financial
assistance is also available via the Infocomm Media Development Authority’s 5G Grant.
Singtel is Asia’s leading communications technology group, providing a portfolio of services from nextgeneration communication, 5G and technology services to infotainment to both consumers and
businesses. The Group has presence in Asia, Australia and Africa and reaches over 770 million mobile
customers in 21 countries. Its infrastructure and technology services for businesses span 21 countries,
with more than 428 direct points of presence in 362 cities.
For consumers, Singtel delivers a complete and integrated suite of services, including mobile,
broadband and TV. For businesses, Singtel offers a complementary array of workforce mobility
solutions, data hosting, cloud, network infrastructure, analytics and cyber security capabilities.
Singtel is dedicated to continuous innovation, harnessing technology to create new and exciting
customer experiences and shape a more sustainable, digital future.