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Samsung to unveil brand new line-up at first Malaysia-hosted Samsung SEA Forum

For the very first time, Malaysia will be hosting the Samsung Southeast Asia (SEA) Forum which brings together Samsung’s dealers and business partners flown in from all over Southeast Asia. Held from 1st – 3rd February at Kuala Lumpur Convention Centre, the exclusive 3-day forum is to showcase the latest innovation and consumer insights of Samsung’s top spectacular line-up of 2016.

“We are very honoured to be hosting this year’s Samsung SEA Forum in Malaysia for the very first time. Our dealers and business partners from all around Southeast Asia will experience first-hand, the brand new innovations during the experiential session to boost their confidence of providing excellent products and services to our consumers,” said Elaine Soh, Director of Corporate Marketing, Samsung Malaysia Electronics.

Elaine Soh

Elaine Soh

With a long-term strong legacy of providing innovative products and services, this year is no different for Samsung. The brand is all geared up with brand new innovations for the new year that realizes the company’s “Smart Living” vision, to enhance consumers’ quality of living.

“The core of our business is to go above and beyond to provide consumers with what they need – now and in the future,” Elaine Soh added.

Consumers can look forward to an exciting year ahead with Samsung’s efforts of pushing boundaries. Samsung’s continuous development of innovative technology through their products and design will enhance the ever-changing lifestyles of consumers.


About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. inspires the world and shapes the future with transformative ideas and technologies, redefining the worlds of TVs, smartphones, wearable devices, tablets, cameras, digital appliances, printers, medical equipment, network systems, and semiconductor and LED solutions. We are also leading in the Internet of Things space through, among others, our Smart Home and Digital Health initiatives. We employ 319,000 people across 84 countries with annual sales of US $196 billion. To discover more, please visit our official website at and our official blog at

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