Perfect Storm for Brocade in Malaysia

Frost & Sullivan have discovered that 88-percent of APAC IT decision makers expect to pilot Ethernet fabric architecture within the next two years.  Eighty-percent of network provider Brocade’s own customers expect to maintain or increase fibre channel SAN (storage area networks) spending over the next three years. 

During a data centre summit in KL, the main question being repeatedly asked by 150 interested attendees would tend to be: who do I start my Ethernet fabric journey with?

Physical servers are being consolidated thanks to virtualisation, but a higher percentage of servers are now connected to shared storage; applications and their network policies must move across infrastructure, no longer attached to physical ports and this flexibility demands a solution like Ethernet fabrics which enable a more flexible and collapsible topology in the data centre.

Brocade has reason to believe that a perfect storm of three timely actions is ensuring them a rosy future in the Malaysian market. The lethal combo of an industry veteran, Sean Ong as their new country manager together with focused support from newly-appointed distributor Springlab, is expected to give Brocade the boost they need to populate Malaysian companies with their new campus LAN product family.

Ong gave a bird’s eye view of what’s happening in the industry – data centres of today have to deal with slow application performance, complex infrastructure and high operational costs. He said, “CIOs instead want faster applications that are more accessible and available, they want to simplify the data centre architecture for easier maintenance and they need to lower total costs of ownership in terms of less power consumption.”

He also mentioned that Brocade is already showing some proof-of-concept solutions to local customers, on how to simplify the whole cloud process and automate it.