New findings and new AI innovations to help businesses reach more efficiencies

Salesforce has recently announced a range of new AI innovations across Data Cloud – its real-time data platform and Customer 360 – its integrated CRM platform. These innovations seek to help businesses connect with their audiences in a new and more personalised ways across every interaction.

Einstein GPT and Data Cloud for Flow Powers the Intelligent, Autonomous Enterprise

New Einstein GPT and Data Cloud capabilities are added to Flow, Salesforce’s portfolio of automation tools. By powering Flow with Data Cloud — which unifies customer data across channels and interactions into single, real-time customer profiles — customers can now automate complex workflows and trigger actions based on real-time changes. For instance, business users and admins could describe what kind of flow they want to build and see it built for them in near real-time, instead of having to build each flow manually, step by step.

Einstein GPT is Salesforce’s generative AI CRM technology, and by combining it with Flow, users can create and modify automations using a conversational interface, which radically simplifies the flow creation process and significantly lowers barriers for non-technical users. Users can describe a formula they want and Einstein GPT will build it automatically. This replaces having to carefully piece formulas together, avoiding the risk of mistakes within formula syntax.

Slack GPT Unlocks Power of Conversational AI for Work

Slack GPT is a new conversational AI experience natively integrated into Slack to help everyone in the organisation become more productive. It delivers native AI features built right into Slack, the ability to use generative AI app integrations, and the power to tap into secure customer data insights from the Customer 360 and Data Cloud.

Customers will be able to build no-code workflows that embed AI actions with simple prompts at each step, making it easy for anyone to deploy AI-automation. They can also securely integrate a large language model (LLM), like OpenAI’s ChatGPT, Anthropic’s Claude, or use the LLM of their choice.

Tableau GPT and Tableau Pulse Bring Generative AI for Data and Analytics to Everyone

Tableau GPT and Tableau Pulse, taps into generative AI, to help everyone better understand and interact with their data. Built on Einstein GPT,  Tableau GPT allows users to surface new insights in a conversational way by simply asking questions within the console and help power smarter data experiences with contextual reports.

Meanwhile, Tableau Pulse will provide automated insights and a personalised analytics experience to business users and data consumers, powered by Tableau GPT. It surfaces insights in both natural language and visual format, so users get the information they need in a digestible way. With tight integrations with collaboration tools like Slack and email, users can interact with and collaborate on these insights directly in their usual flow of work.

“Generative AI will be a game-changer for businesses to drive personalisation and productivity through AI-created content. Businesses can use existing data across Salesforce and other sources to personalise customer experiences and more importantly, do it at scale. This in turn helps employees to improve productivity, focus on more complex tasks and build better relationships with customers and prospects,” said Gavin Barfield, Vice President & Chief Technology Officer, Solutions, for Salesforce ASEAN. “Salesforce is uniquely positioned to help our customers harness the power of AI, data and CRM in their digital transformation journey as technology rapidly evolves.”