LG G4: the most ambitious smartphone unveiled in Malaysia

LG Electronics (LG) will be unveiling the eagerly anticipated LG G4 smartphone tomorrow.  Malaysians will be treated to the new LG G4, the successor to the G3 which exceeded all expectations in terms of sales and industry awards.

he LG G4 is set to make its debut and its priced at only RM2,499.00 inclusive of GST. The launch will also include exciting limited time promotion whereby consumers will receive free genuine leather quick cover case and battery charging kit worth RM580.00 for every purchase of the LG G4*. The phones are distributed by Zitron Enterprise Sdn Bhd, one of the largest distributors in the country, making them a strategic partner in launching the highly anticipated flagship smartphones to consumers.

With the G4, LG focused on delivering comfortable elegance, a great visual experience and a human-centric user experience. The LG G4 camera features a rare-in-smartphones F1.8 aperture lens which allows 80 percent more light to hit the image sensor than in the LG G3. The innovative camera module is paired with the new IPS Quantum Display that is better in every way than the innovative Quad HD display introduced to the world in the LG G3. The LG G4 sports a Slim Arc exterior design, as well as offers simpler and smarter graphical user interface.

The LG G4

“We are living up to our promise of innovation for a better life with a fashionable, premium smartphone that is more focused on delivering a balanced user experience that can compete with the best of the best,” said Juno Cho, president and CEO of the LG Electronics Mobile Communications Company. “We wanted to give consumers a truly human-centric device that combined the analog sensibilities with technologies that delivered real world performance. From the design to the camera to the display to the UX, this is the most ambitious phone we’ve ever created.”

Comfortable & Elegant Design

LG paid special attention to the materials utilized in its newest flagship smartphone. The LG G4 is available in handcrafted, genuine full grain leather in three beautiful colors (Black, Brown and Red). The vegetable tanning process employed is an age-old tradition that requires skilled craftsmen to produce and dye the leather. The colors of the leather on the G4 are rich with warm tones. LG G4’s leather back cover ages well, adding character to the smartphone. Most importantly vegetable tanned leather is environmental friendly and can be recycled easily, since no harsh chemicals are used.

The fashionable elegance of the LG G4 is a refreshing change from the uniformly flat, full metal designs that have become commonplace in the industry. The LG G4’s design is defined by the Slim Arc, which runs along its entire body, highlighted by a display with a subtle curvature. Slim Arc offers 20 percent better durability than a flat smartphone in face-down drops and gives the smartphone a more comfortable and secure feel in the hand.

The exterior design is also reflected in the smartphone’s user interface, which includes simple and intuitive graphics. In the LG G4, the icon colors are more vibrant and the icons feature rounded corners that are consistent with the Slim Arc design. What’s more, the Smart Notice widget automatically changes its background and text color based on the home screen image selected by the user.

A genuine leather cover comes free with phone for a limited time only

Great Visual Experience

LG designed the 16MP camera in the LG G4 to capture beautiful images, even under lighting conditions that are less than ideal. The camera module features a wide F1.8 aperture lens that allows 80 percent more light to reach the sensor. LG improved low-light performance even further with OIS 2.0, which doubles the performance of the improved OIS+ by expanding the range of image stabilization from one degree to two degrees on the X- and Y-axis, and adding a third axis for the first time.

New for G4, Manual Mode allows experienced photographers the ability to exercise more artistic expression by letting them directly control the focus, shutter speed, ISO, exposure compensation and white balance for every shot. Advanced photographers can also save their photos in RAW format, in addition to JPEG, for more precise editing with no loss of details.

The advanced camera in the LG G4 is complemented by Color Spectrum Sensor (CSS), the first feature of its kind to find its way into a smartphone. CSS improves color accuracy by precisely reading the RGB values of the ambient light in a scene, as well as the infrared light reflected from objects. CSS uses this information to adjust the camera’s white balance and flash color to create images that are as close to what one would see with the naked eye. With Color Spectrum Sensor, no longer will reds appear as bright orange or whites as dull yellow.

For selfie enthusiasts, LG included an industry-leading 8MP front-facing camera for sharp, detailed portraits and group shots. Gesture Interval Shot improves on the original Gesture Shot feature by taking four shots spaced two seconds apart, increasing the chance of getting that perfect shot. Triggering the shutter is as simple as opening and closing one’s hand twice in front of the camera.

Taking a quantum leap in display technology, the LG G4 is the first smartphone to use LG Display’s new 5.5-inch IPS Quantum Display, which offers 20 percent greater color reproduction, 25 percent improvement in brightness and 50 percent greater contrast. It is the first Quad HD display to employ Advanced In-Cell Touch (AIT) technology, which combines the LCD and touch sensor into a single layer to provide better color reproduction and touch sensitivity. This new display is calibrated for DCI (Digital Cinema Initiatives) standards for color expression, championed by top Hollywood studios.

Power and Performance

With G4, the higher quality display does not come at the expense of battery life. The LG G4 is equipped with a high-capacity 3,000mAh removable battery, a rare feature in today’s high-end smartphones. Combined with the benefits offered by the snappy yet energy-saving Qualcomm^® Snapdragon™ 808 processor with X10 LTE, the LG G4 can typically last a full day of normal use. In fact, the LG G4 is estimated to last 20 percent longer than the G3, from the same capacity battery.

Human-Centric UX

The LG G4 is the first phone to utilize the new human-centric UX 4.0 that promises to be simpler and more intuitive to better understand and respond to the needs of each user. The improved UX eliminates unnecessary steps while providing more configuration options for advanced users.

• Quick Shot allows customers to take pictures without opening the camera app by double tapping the phone’s Rear Key while the display is off. LG G4 also has an incredibly fast camera startup time of just six-tenths of a second.
• The new Gallery makes it extremely fast to scroll through thousands of pictures and view them on a timeline. The Memories feature automatically organizes photos and videos into event albums based on the time and place they were taken, without having to upload to the cloud.
• Event Pocket allows users to create one, unified calendar by dragging and dropping appointments and activities from multiple calendars and social media sites. After the initial setup, there is no need to log into multiple calendars.
• The improved Smart Notice provides more personalized notifications for weather, travel and more by analyzing habits, such as how a user commutes to work. This allows Smart Notice to issue personalized messages such as, “Make sure to take an umbrella on your way to the subway.”

Enhancing the overall user experience of the G4, the LG G4 comes with Google Office pre-installed for easy collaboration on-the-go and G4 owners will receive an additional 100GB of Google Drive storage free for two years.

For more information about LG G4, please visit www.lg.com/my.

*While Stocks Last

 Key Specifications:

• Chipset: Qualcomm®Snapdragon™ 808 Processor with X10 LTE
• Display: 5.5-inch Quad HD IPS Quantum Display (2560 x 1440, 538ppi)
• Memory: 32GB eMMC ROM, 3GB LPDDR3 RAM / microSD slot
• Camera: Rear 16MP with F1.8 Aperture / OIS 2.0 / Front 8MP with F2.0 Aperture
• Battery: 3,000mAh (removable)
• Operating System: Android 5.1 Lollipop
• Size: 148.9 x 76.1 x 3 – 9.8 mm
• Weight: 155g (with battery)
• Network: 4G – LTE/ 3G -DC-HSPA+ (Up to 42Mbps)
• Connectivity: Wi-Fi 802.11 a, b, g, n, ac / Bluetooth 4.1LE / NFC / USB 2.0
• Colors: [Genuine Leather] Black/Brown/Red
• Other: Manual Mode / Gesture Interval Shot / Quick Shot

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About LG Electronics, Inc.

LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing 83,000 people working in 119 locations around the world. With 2014 global sales of USD 55.91 billion (KRW 59.04 trillion), LG comprises four business units ― Home Entertainment, Mobile Communications, Home Appliance & Air Solution, and Vehicle Components ― and is one of the world’s leading producers of flat panel TVs, mobile devices, air conditioners, washing machines and refrigerators. LG Electronics is a 2014 ENERGY STAR Partner of the Year. For more news and information on LG Electronics, please visit www.LGnewsroom.com.

About LG Electronics Mobile Communications Company

LG Electronics Mobile Communications Company is a global leader and trend setter in the mobile and wearable industry with breakthrough technologies and innovative designs. By continually developing highly competitive core technologies in the areas of display, battery, camera optics and LTE technology, LG creates handsets and wearables that fit the lifestyles of a wide range of people all over the world. While helping to enhance the mobile user experience by incorporating unique, sophisticated designs and intuitive UX features, LG is also committed to guiding consumers into the era of convergence and Internet of Things, maximizing inter-device connectivity between a wide range of smartphones, tablets, wearables, home and portable electronics products. For more information, please visit www.LG.com.