Lenovo and United International Pictures collaborate to bring Warcraft fans the ultimate crossover experience

Partnership to galvanize Lenovo and Warcraft fans towards the year’s most anticipated gaming-big screen tie-up

Global technology leader Lenovo (HKSE: 992) (ADR: LNVGY), announced that they will be partnering with United International Pictures (UIP) for the premiere of the upcoming movie, Warcraft: The Beginning. Lenovo is thrilled to be part of this partnership to ensure that Lenovo customers everywhere are first to watch the Warcraft movie. Enthusiasts will also get to enjoy a range of exclusive premiums as well as opportunities to get up close at cinemas, to Lenovo devices optimized for high-fidelity sound, arresting graphics and a satisfying media experience.

As part of Lenovo’s overall strategy to ‘Never Stand Still’, the world’s number one PC maker saw an opportunity to continue developing their customer communities’ range and quality of experiences, on top of providing innovating devices that meet the latter’s diverse and evolving computing needs. This partnership with UIP will help extend Lenovo’s gaming customers’ experience on their PCs and portable screens to the big screen, in line with Lenovo’s brand commitment to offer seamless access to content.

This partnership with UIP also aligns with two of the three passion points created for Lenovo’s consumer business, namely Gaming and Movies (the third passion point being Music). Lenovo sees strong potential in each of these passion points, and will continue to develop partnerships and devices that deliver immersive and enriching experiences – such as, in this case combining passion for Games with passion for Movies.

Lenovo’s brand is known around the world for consistently enlarging the area in which device engineering and human requirement meet to spark innovation. This has placed Lenovo in the position of being the world’s leading technology company, offering a broad spectrum of products to suit any need or desire, in any situation. Now through this landmark partnership with UIP, gaming enthusiasts and anyone who enjoys a cinematic ride will go further into the high stakes, engrossing world of Warcraft than ever before.

As part of the Lenovo-UIP partnership for Warcraft: The Beginning, Lenovo Malaysia will be running a campaign from Wednesday, 1 June 2016 to Friday, 15 July 2016. During this period, the first 250 customers who purchase selected Lenovo devices will be eligible to redeem Steam vouchers, Lenovo Gaming Mouse, official Warcraft T-shirts as well as movie vouchers.

Fans of the movie can also stand a chance to win tickets to Warcraft: The Beginning through contests on Lenovo Malaysia’s Facebook page (https://www.facebook.com/LenovoMY/) starting Friday, 20 May 2016.

Together with Golden Screen Cinemas, there will also be several roadshows nationwide for fans to have a first-hand experience of Lenovo devices and stand a chance to win some exciting prizes. The roadshow location and dates are as follows –

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Follow Lenovo Malaysia on Facebook (https://www.facebook.com/LenovoMY/) for more updates on this partnership. Warcraft: The Beginning will be showing in cinemas in Malaysia from Thursday, 9 June 2016.

“Lenovo is pleased to announce its partnership with United International Pictures, to present a movie that is certainly hugely anticipated. This collaboration will give our customer communities the chance to preview the exciting transformation of what has been a classic gaming franchise into a large-scale motion picture, and get their hands on some really exclusive merchandise. Warcraft’s storyline resonates on a similar wavelength to Lenovo’s brand philosophy and innovative DNA, centering on the search for something different and better. Lenovo is sure that its gaming customer community and its customers who enjoy movies on the go, are going to be pleased with our offering of this additional dimension of immersion in their passions,” said Khoo Hung Chuan, Country General Manager, Lenovo Malaysia.

“The partnership with Lenovo further fulfills our goal of bringing many of the most exciting films being made today, to a wider audience. Leveraging on Lenovo’s reach in the gaming community, we’re more than happy to bring Warcraft out of the movie theatre and into the hands of Warcraft fans and all seekers of thrilling experience,” Hazel Seah, SEA Marketing Manager, United International Pictures, commented.

Participating Lenovo Models

• Lenovo YOGA 900 – From RM5,099
• Lenovo ideacentretm Y900 – From RM6,599
• Lenovo ideapadtm Y700 – From RM4,099
• Lenovo ideapadtm 700 – From RM3,499

Lenovo Y gaming series on display during the movie screening of Warcraft: The Beginning

Khoo Hung Chuan, Country General Manager, Lenovo Malaysia presenting a Lenovo device to a representative from Agathians Shelter

Khoo Hung Chuan, Country General Manager, Lenovo Malaysia and children from Agathians Shelter

About Lenovo

Lenovo (HKSE: 992) (ADR: LNVGY) is a $46 billion global Fortune 500 company and a leader in providing innovative consumer, commercial, and enterprise technology. Our portfolio of high-quality, secure products and services covers PCs (including the legendary Think and multimode YOGA brands), workstations, servers, storage, smart TVs and a family of mobile products like smartphones (including the Motorola brand), tablets and apps. Follow us on Facebook (https://www.facebook.com/LenovoMY/) or Twitter (@Lenovo_MY) or visit us at www.lenovo.com.[/vc_column_text][/vc_column][/vc_row]