iPay88’s ‘PAY4ME’ – Synergizing Digital Payments With Human Relations

iPay88 Sdn Bhd (‘iPay88’) – the leading online payment gateway provider in South East Asia, today shares what it believes will be a revolutionary solution to integrate digital payments with increasingly digital-dependent family lifestyles.

Pay4Me is a ready iPay88 digital payment solution that basically allows payment to be made on behalf of another person’s purchases. This secured digital payment, works by redirecting payment requests to a Payor, who is NOT the shopper / purchaser but pays on behalf for that online transaction.

Co-founder and Executive Director of iPay88 – Lim Kok Hing explains, “Pay4Me is a useful and convenient online payment solution that is ideal for families with youngsters and older folks, or even domestic helpers who do not have easy access to credit or debit cards, or online banking options to transact online.”

Lim Kok Hing

Lim Kok Hing88

 The development of Pay4Me was based on iPay88’s extensively strong experience in digital payment processes that are evidenced and supported with online buying patterns, and types of products.

“We developed Pay4Me to directly reduce the hassle in payment settlements for the Payor, who is usually also the Main Family Dependent. Such role is normally shouldered by the parents, or working member of the family,” says Lim.

Whether it is online groceries shopping, routine payment of children’s tuition fees or school fees, mobile phone top-ups, basically items and services that a family network would usually require and obtain via online purchases – all the payment requests is redirected to the Payor to approve and pay, in the most secure, convenient and efficient manner.

Lim continues to say that “All the existing merchants of iPay88 can opt to integrate Pay4Me as one of their payment options with no additional cost. The process is simple  and all it takes is an activation from our end.”

Pay4Me works in three simple steps:

  1. The online shopper simply ‘Checks Out’ from the online store using the Pay4Me option by providing the Payor’s email addresses, contact number and (optional) message for Payor to pay for the purchases made.

2. The payment link is sent to the Payor via email. When clicked, the Payor is redirected to the iPay88’s payment page for credit card input or online banking authentication.

3. The Payor is given 48 hours to complete the payment, for the particular online purchase status to be ‘PAID’ or ‘PAYMENT MADE’.

Pay4Me is secured as iPay88 complies with International Security Standards (PCI DSS Certified Level 1), which is the highest standard in payment industry to ensure all transactions are safeguarded. iPay88 is regulated under Financial System Act 2013 as well as the Central Bank of Malaysia.

Lim says that iPay88 will continue to innovate digital payment solutions that can practically serve the evolving needs and requirements of the Asian society – where families often have tight financial and monetary management, but are prioritizing on providing care and convenience for the family networks’ minors and seniors.

“At iPay88, the path of innovation in business means doing something differently and better to make a positive difference in terms of value, quality or productivity by using emerging or proved technologies of the world. With Pay4Me, iPay88 offers a variety of different payment methods that cater to different age group and to serve different purposes. This ultimately could translate into higher sales volume for our merchants.”


About iPay88 Sdn Bhd (iPay88)

Set up in 2006 and headquartered in Kuala Lumpur. iPay88, an NTT Data company, is an ASEAN leader in providing online payment services and payment solutions for merchants with multiple financial institutions as business partners in Malaysia. It has established a strong position with a dominant market share (based on the number of transaction volume) and established e-commerce merchants already operating in Malaysia – including a diversity of established enterprises, multinationals, service providers and financial institutions.

iPay88 has since catapulted into an online payment gateway solutions market leader locally, and has established its presence regionally in countries in Southeast Asia including Philippines, Indonesia, Thailand, Singapore and Vietnam.

iPay88 has received numerous awards including MSC status by Malaysia Multimedia Development Corporation (MDeC) in 2007, Merit Award in the Best Financial Application category in the Asia Pacific ICT Awards (APICTA) and since 2009, the Most Outstanding Merchant of Payment Model by FPX-MEPS. For more information on iPay88 as well as its products and services, visit


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