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Great Eastern Launches New Mobile App with Enhanced Security Features

Great Eastern has launched a new mobile app to give its Singapore customers 24/7 access to and one-glance overview of all their insurance and investment-linked policies anytime anywhere. This is a significant boost in the insurer’s digital transformation and innovative customer-centered solutions to provide greater visibility and convenience with enhanced security features, for customers to actively manage their insurance portfolio from their mobile devices.

Mr Ryan Cheong, Managing Director for Digital for Business, Great Eastern said, “This is a big leap in Great Eastern’s digitalisation journey and a step in the right direction for insurers to put accessibility into the hands of our customers. Our new mobile app aims to put the customer first in terms of putting relevant information with the best user experience design and functionalities tested against feedback from our customers and financial representatives.

Among the security features supported in the Great Eastern App are biometric authentication and GREAT ID – customers’ single sign-in identity for all Great Eastern digital platforms. Customers also have the ability to securely update their personal particulars such as mobile number, email and mailing addresses with instant information populated via MyInfo and SingPass.

Great Eastern has launched services on digital platforms progressively since 2018 as part of its digital transformation strategy to provide better customer engagement, at the same time empowering its financial representatives to deliver quality service. Customers can already purchase various general insurance solutions via Great Eastern’s digital affinity partners, and access policy information or perform selected transactions via Great Eastern’s E-Connect web portal.

Great Eastern’s two apps – one of it,  GETGREAT is the first-ofits-kind wellness platform with a wellness coach powered by artificial intelligence, which offers personalised coaching 24/7 to nudge users towards their personal wellness goals. And UPGREAT provides a single mobile platform where customers can seamlessly enjoy all their loyalty benefits and rewards digitally anywhere, any time. The company has accelerated its roll-out of digital tools for customers and financial representatives amid the COVID-19 pandemic. 

Its Great Digital Advantage platform first rolled out in 2019 to digitally empower its financial representatives to provide a better advisory experience to customers – offers interactive life storyboards and planning tools which help customers map their insurance needs to every stage of their life. This platform also allows financial representatives to better manage their customer relationships, monitor their sales activities and performance outcomes, thereby improving their productivity and efficiency with digital innovations

(This content is surmised from a press release)