Dell’s End Point Strategy With Refreshed Product Portfolios

Dell has a completely refreshed portfolio in their Latitude and OptiPlex business laptops and business desktops lines respectively. Of note is the Latitude E5 series which is ideal for budget-conscious professionals with a penchant for working on-the-go. The E5 series comes with Intel VPro systems management that supports remote BIOS management and remote hard drive wipe. The whole new Latitude line ranges from 12.5-inch display all the way to 15.6-inches. There is also a ruggedised version, the Latitude E6430 ATG.

Of the four OptiPlex additions, the OptiPlex All-in-One desktop caught the eye with its space-saving form factor, integrated power supply and optional wireless mouse and keyboard.

KT Ong, general manager, Commercial Business, Dell Sales Malaysia said, “Dell’s heritage is delivering client solutions that help customers drive productivity and achieve results. Today, we offer our strongest-ever portfolio of products, integrated solutions and services, building upon our history to help organisations of all sizes do more than ever. Dell’s new lineup helps customers thrive with mission critical devices and solutions that empower end-users – in the boardroom, the classroom, the hospital, or on the battlefield – while providing the state-of-the-art manageability and data protection that IT departments require.

Besides these, were also new Vostro 3000 laptops that were touted to be easy to configure, easy to maintain and highly productive whilst featuring the latest technology as well as business critical security.

Power, value and portability were the Vostro’s value proposition, as was the colour choices of Aberdeen Silver, Brisbane Bronze and Lucerne Red.

There was also a Dell Precision lineup of tower workstations which aim to provide powerful performance on a budget.

During the launch, Ong had shared IDC findings that PC revenue would be a whopping USD314 billion by 2015 with 500 million units shipped worldwide by 2016. The peripheral devices opportunity is estimated to be USD12.5 billion by 2015.

The new Dell Precision Tower Workstation family –  featuring industrial tool-less designs and a range of Intel Core processors all the way to Xeon CPU options to choose from.

On average worldwide, each user owns 3.3 devices, and as many as 72-percent of smartphones in the workplace is being chosen by the employees themselves, and not deployed to them by their IT departments.

Ong pointed out that commercial devices have the advantages of power, manageability and security over consumer devices, and even shared a phased approach to how organisations can implement the ‘bring your own devices’ culture whilst increasing productivity and cost savings.

The steps are as follows:

1. Deploy end point devices (new and repurposed) that best meet individual usage needs of end users in your environment.

2. Secure corporate data from data centre to end point devices.

3. Optimise the deployment and management of all end point devices.

4. Virtualise when/where it’s beneficial for your environment and end user based on your analysis of end user roles.

5. Implement pilot programs for the phased adoption of personal owned devices into your environment where applicable.