Connected world, connected experiences
Tech Mahindra a specialist in digital transformation, consulting and business reengineering, has refreshed its brand philosophy to be aligned with the increased connectivity today’s organisations face with the advent of connected devices and solutions.
Tech Mahindra is one of the earliest global Information Technology Service Providers to focus on the needs of the “Connected World” with “Connected Solutions”.
The refresh rationale
Businesses must build seamless and integrated technology capabilities across dimensions – the digital, the physical, the convergent, and everything in between. That’s when connected experiences manifest. And that’s when enterprises and people alike will be empowered to ‘Rise’ in a connected world.
Tech Mahindra foresees a new demand for CONNECTED EXPERIENCES playing across all industries it services. The company has embraced the philosophy of the hyper-connected world and appreciates that the new revolution is going to be powered by an intelligent symphony of solutions and designing “experiences”. While there are technologies and platforms galore only those who can create and sustain world class experiences will thrive.
The CONNECTED EXPERIENCES brand philosophy will be manifested in three ways –
1. CONVERGENT EXPERIENCES: Extraordinary is when experiences come together – a continuous symphony of technologies, techniques, and touch points. We are driven to elevate businesses into the convergent realm of experiencing singularity using DAVID – Digital, Automation, Verticalization, Innovation, and Disruption. DAVID is the lens through which we view every opportunity to reimagine, reinvent and revolutionize business models and operations, transforming enterprises into living, breathing connected businesses.
2. DIGITAL EXPERIENCES: The future calls for Digital Change Agents(R), and that’s where The BIO Agency steps in. As one of the most innovative digital agencies, we offer consulting across digital strategy, service design, e-commerce solutions, digital retail, connected products, and product & service innovation. Helping create the models and frameworks that will lead enterprises to a new, customer-centric state of being as the future is all about experience.
3. DESIGN EXPERIENCES: great experiences don’t just happen – they are designed. Pininfarina, the 87-year-old, legendary Italian firm focuses on design, engineering services, conception and manufacturing of products that impact our lives. With Purity, Elegance, Innovation at the heart of every product, Pininfarina is changing the way the world experiences products at the intersection of digital technologies and physical spaces.
“The whole world is on the brink of another revolution, this time it is led by the theme of ‘connectedness’ that has been amplified by the proliferation of smart devices, smart technologies and smart thinking, which is impacting consumers as well as businesses alike,” said C P Gurnani, CEO & MD of Tech Mahindra while launching the new brand philosophy at Davos.
“At Tech Mahindra, Connectedness is our core strength, something which we have successfully capitalized on through our dominant position in areas like IoT, machine learning and cognitive computing, leveraging our early investment in the communications space. Going forward, we will have the theme of Connected Experience ingrained in every proposal, every conversation and client opportunity we pursue, with the launch of our revamped brand philosophy,” he added.
Over the course of the last few years, Tech Mahindra has been building its scale and reach, to cater to the new kind of demands which are closely aligned with its brand philosophy. Apart from organically building capabilities in conceptualising, design and development of connected solutions that are aimed at delivering the connected experience, it has also acquired the iconic Italian design company Pininfarina (in 2015) and the UK-based digital transformation company The Bio Agency (in 2016), in that direction.
“Tech Mahindra with its core strengths in creating and delivering Convergent Experiences is uniquely positioned and will now have Pininfarina and The Bio Agency to get the ‘physical products experience’ as well as ‘services experiences’ to be ready for the digital future,” said Jagdish Mitra, Chief Strategy and Marketing Officer, Tech Mahindra.
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