Avaya launches private cloud communications for ASEAN

Avaya Holdings Corp. has launched a private cloud solution for contact centers, unified communications and collaboration that helps to remove the prohibitive risk factors and capital investment requirements which have inhibited the adoption of cloud-based communications in ASEAN.

Avaya ReadyNow provides enterprises access to the Avaya Unified Communications (UC) and Contact Centre (CC) portfolio in a secure, private cloud environment hosted in Singapore. The solution provides an automated path to the benefits of cloud communications for organisations that are managing complex operational requirements and increased pressure to improve customer experience (CX).

“Avaya ReadyNow is designed specifically to address ASEAN’s challenging regulatory environment, as well as the three major factors which have shaped cloud investment in this part of the world: agility, capital investment and managing risk,” said Sami Ammous, Managing Director ASEAN, Avaya.

“Organisations across ASEAN want to experience the opex-based consumption, flexibility, and speed of deployment that public cloud offers, but security concerns, coupled with limited functionality and customisation from communications start-ups, have hindered adoption, particularly among larger companies.

“Providing comprehensive UC and CC within a private cloud environment allows our customers to empower their employees in order better serve their customers. It also creates a foundation for advanced CX projects leveraging machine learning and artificial intelligence spanning not just chat bots, but natural language processing and interactive voice response.”

The Avaya ReadyNow cloud offering features per-seat consumption and standard bundles, providing established on-premises businesses with the scalability to fit their needs, but with greater flexibility than what public cloud options can provide.

Since Avaya ReadyNow offers the same applications that Avaya customers already use on-premises, they are able to achieve efficiency savings by minimising changes to their existing UC and CC workflows, therefore allowing a smooth transition to cloud.

Avaya expects Singapore, Thailand and Malaysia to lead Avaya ReadyNow adoption, with organisations in those countries fatigued by large capital investments and the extensive tender processes that come with them.

Avaya ReadyNow is delivered under a single global delivery model across Avaya’s international network of hosted and partner data centres, with availability in 34 countries, and consistent and predictable levels of service from all locations. These data centres host pre-built virtual private clouds with interoperability to existing Avaya on-premises applications and assets.



Businesses are built on the experiences they provide, and every day millions of those experiences are built by Avaya (NYSE: AVYA). For over one hundred years, we’ve enabled organizations around the globe to win – by creating intelligent communications experiences for customers and employees. Avaya builds open, converged and innovative solutions to enhance and simplify communications and collaboration – in the cloud, on-premise or a hybrid of both. To grow your business, we’re committed to innovation, partnership, and a relentless focus on what’s next. We’re the technology company you trust to help you deliver Experiences that Matter. Visit us at .