Avaya Introduces Smart Digital Transformation-as-a-Service to Asia-Pacific Organizations at Avaya Technology Forum in Bangkok

Avaya, a global leader in business communications software, systems and services, introduced today its concept of Digital Transformation-as-a-Service – SmartDXaaS – for the Asia-Pacific region. Speaking at the start of the annual Avaya Technology Forum in Bangkok, the first in a series of events that will also be held in Dubai, Ireland and the US, Avaya executives outlined a range of cloud-based solutions and professional services that are helping organizations achieve digital transformation objectives, manage operations more cost-effectively, and deploy new technologies more easily in an “as-a-service” model.

During the opening event, Avaya also outlined the company’s transition to a software and services company. Avaya executives said the company is seeing the strongest demand for solutions based on an OPEX model, with its managed services business posting year-on-year growth of 16%, as enterprises increasingly look to cloud-based, customizable solution. For the first fiscal quarter, 73% of Avaya’s revenue were from software and services, with half of all sales coming from new and cloud-enabled technologies.

Nidal Abou-Ltaif, President, Europe, Middle East & Africa and Asia Pacific, Avaya said: “Businesses in the Asia-Pacific region are facing unprecedented challenges to evolve digitally, react to today’s challenging market conditions, and deliver differentiated experiences to digitally savvy customers. Avaya can help accelerate the digital transformation journey for organizations of all sizes with less disruption than other competitors. By leveraging Avaya’s industry expertise and innovative technology solutions, organizations can take charge of the transformation curve and create true competitive advantage.”

As enterprise CEOs increasingly place digital transformation at the center of their corporate strategies, demand for “as a service” cloud-based solutions are outpacing overall IT industry growth. As the only company specializing in complex business communications, built on open and mobile software platforms and supported by a robust underlying networking infrastructure, Avaya is uniquely placed to help drive customers’ digital transformation strategies.

At ATF 2016, attendees can uniquely experience:

  • In-depth technical sessions and tailored expert engagement that showcase vertical smart solutions for governments and private sector businesses that streamline and simplify deployment. The showcase is presented in a “smart city” environment, with real deployment examples of smart public safety, education, hospitality, banking amongst others.


  • How customer engagement centers are using predictive analytics and artificial intelligence to gain valuable insights into their customers and employees, allowing creation of differentiated and personalized experiences.


  • Avaya SDN Fx Fabric Networking architecture – the first in the industry to deliver “connect anything, anywhere” simplicity, allowing customers to more easily reap the benefits of network connectivity, reliability and security. SDN Fx enables enterprises to better leverage Avaya’s communications capabilities, and deploy communications-enabled applications and services agilely across the network.

Michael Araneta, Director, Consulting and Research, IDC Financial Insights said: “The current economic uncertainty in most emerging markets is creating challenges for businesses and governments that either have or are about to embark on their digital transformation journeys.  While IDC expects global IT spending in 2016 to slow down, vendors who have transformed their traditional models to increasingly cloud-enabled solutions will be able to address the current needs of their customers faster, while releasing pressure on their customers’ budgets.”

To succeed in today’s uncertain environment, and meet the challenges of tomorrow, organizations need trusted partners that can help them deliver on their objectives. According to IDC, by 2018 70% of silo-ed digital transformation initiatives will fail due to insufficient collaboration, integration, sourcing or project management. Further, IDC predicts that by 2020, more than 30% of existing IT vendors will not survive in their current forms, requiring customers to realign their preferred vendor relationships. (Source: “IDC FutureScape: Worldwide Digital Transformation (DX) 2016 Predictions — APEJ Implications”)


About Avaya

Avaya is a leading provider of solutions that enable customer and team engagement across multiple channels and devices for better customer experience, increased productivity and enhanced financial performance. Its world-class contact center and unified communications technologies and services are available in a wide variety of flexible on-premises and cloud deployment options that seamlessly integrate with non-Avaya applications. The Avaya Engagement Environment enables third parties to create and customize business applications for competitive advantage. Avaya’s fabric-based networking solutions help simplify and accelerate the deployment of business critical applications and services. For more information please visit www.avaya.com.


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