Avaya Delivers Social Media Solutions to Drive Superior Customer Experiences

Avaya, a global provider of business communications and collaboration solutions and services, today introduced new services and capabilities to help businesses more effectively incorporate social media into their customer sales and service strategy. This announcement is part of Avaya’s launch of new contact center solutions to help businesses drive competitively differentiated customer experiences across an array of multimedia channels, including social media.

Avaya’s latest social media developments are driven by Avaya Social Media Manager, an integrated solution that allows businesses to scan social media content (such as tweets and Facebook updates) in an automated fashion; analyzes the content for relevance; and then enables customer service agents to take action . It can be used to enhance agent and customer experiences, improve branding and increase revenue streams via social media-driven customer service. A user of Avaya Social Media Manager is San Diego, CA.-based Motiva, a 450-agent provider of customer service solutions with contact center operations in Mexico (see quote below).

Social Media Enhancements for Customer Service:

Providing better customer service is the number one benefit that businesses seek to gain from social media customer support, followed by driving more sales . Tracking with this demand, Avaya today announces:

• Social Media Consulting Services: These new Avaya consulting services help businesses integrate a social media channel into their customer sales and service strategy. The services follow a consistent methodology—which includes a Social Assessment, Strategy Development, Roadmap Creation, and Adoption Plan—tailored according to a business’ specific requirements and that guide the company through a customer service evolution using social media.
• Integration of Social Media in Agent Desktops: Avaya Social Media Manager can easily integrate with Avaya Aura® Contact Center 6.2, the new version of Avaya’s agent-assisted experience solution announced today. This enables a company to incorporate social media into the single view that agents use for managing multimedia customer interactions. The result is a simpler, more productive way for workers to receive relevant social media messages, along with available customer history, and respond to it in a customer session. This differs from other solutions that require a separate interface for customer interaction via social media.

Refer to press release