WhatsApp Image 2022-09-21 at 1.37.36 AM

Aruba Atmosphere 22 SEATH & India kicks off in Bangkok

The conference gathers business-driven companies from the region to dive into the best industry practices, drive insightful technology discussion and hone new skills around the latest updates that will help continuously modernize their networks.

As enterprises embark on digital transformation initiatives and adapt to hybrid work environments, David Hughes, Chief Product and Technology Officer shared in his keynote session today that it is centered around three key technology principles – agility, automation and security

David Hughes, Chief Product and Technology Officer

“This creates a seamless and secure connection for companies of all sizes to facilitate their core business functions from anywhere.”

  • Agility: The increasing ease in adopting network-as-a-service (NaaS), to drive future-ready unified, cloud-native, standards-based architecture and optimise budget and staffing resources.
  • Automation​: Achieving simplified workflows and AI-powered automation to reduce time and resources required to plan, deploy, and manage networks that support remote, branch, campus, and cloud connectivity​.
  • Security: Importance of the increased threat detection and protection by tapping zero trust and SASE frameworks, utilizing built-in identity-based access control and Dynamic Segmentation

As-a-service solutions are going through a global boom coupled with the proliferation of hybrid work environments, and HPE GreenLake for Aruba is transforming the way enterprises work. From enabling enterprises to swiftly deploy critical use cases such as – hybrid work, connected retail and hybrid learning to ensuring the network is always ready to support an enterprise’s needs – HPE GreenLake keeps up pace with the speed of business.

(L-R – Srihari Gopinath, Senior Director of Marketing HPE Aruba, Alain Carpentier, Head of Worldwide Sales HPE Aruba, Steve Wood, VP, APJ, HPE Aruba, Carlos Gomez Gallego, Chief Technology Officer HPE, Aruba & Antony Smith, Director, Channel & Service, APJ, HPE Aruba

“With the new normal being defined by hybrid cloud strategies, emerging IoT environments and remote work, achieving connectivity is key in today’s disconnected world, said Steve Wood, Vice President, APJ at Aruba, a Hewlett Packard Enterprise company. “We know that making connections anywhere, anytime has become imperative now more than ever, and with a focus on network modernisation – enterprises that prioritise digital transformation and acceleration will be able to address the tough challenges that come with network orchestration, management and security to eventually drive business growth.”

In addition, to deliver the highest quality of experience for customers, employees and IT teams, the transformation of WAN and security architectures with a unified Software-Defined Wide Area Network (SD-WAN) fabric, one that enables organizations to architect a Secure Access Service Edge (SASE) is crucial.

Aruba’s comprehensive portfolio of solutions brings enterprise networking to the home with network edge continuing to evolve to meet consumers demands being – always-on connectivity and security. For instance, with EdgeConnect Microbranch, IT departments can ensure each employee’s experience is consistent no matter where they are located by delivering the full range of on-campus connectivity services to remote workers, accelerating troubleshooting, and maintaining corporate protections by seamlessly extending on-campus Zero Trust and Secure Access Services Edge (SASE) security frameworks to the home office/small office.

Expanding it further, Aruba rolled out the first self-locating wireless infrastructure and the Open Locate initiative to standardize methods for sharing location information. With Aruba’s self-locating APs, enterprises and service providers will be able to deliver location-aware applications more quickly, accurately, and at scale across the entire wireless LAN footprint, eliminating the need for costly and error-prone manual surveys.

Recently, the Aruba EdgeConnect Enterprise SD-WAN platform also received the ICSA Labs Secure SD-WAN Certification