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Amadeus launches new marketplace for Destination Content

With a myriad of adventures and experiences awaiting travellers, the tours and activities market is booming. Travel activities account for 9% of global travel revenue and this segment is growing faster than the total travel market.[1]

However, no longer does a ‘one size fits all’ approach work and travellers want to choose the options that best suit their interests, schedule and budget.

To respond to this, Amadeus launches Amadeus Destination Content, a user-friendly marketplace that allows travel agents to book and purchase destination content via their preferred booking platform – Amadeus Selling Platform Connect.

Thanks to partnerships with City Discovery (a VELTRA® company), TurboJET, World Airport Transfer, and Jayride, Amadeus Destination Content offers in excess of 9,000 unique tours and activities, airport transfers for more than 1,000 airports worldwide, and ferry services for major destinations in Asia Pacific.

The new marketplace allows travel agents to offer their travellers a complete and personalised journey in addition to the following benefits;

  1. Save time – travellers no longer need to check prices and options with various providers and can instead book their tours and activities directly with their travel agent who can easily access all the content they need in one marketplace.
  2. Save money – prices in Amadeus Destination Content are up to 10% lower than the retail price.
  3. Peace of mind – 24/5 customer support by phone and email for travel agents provided by City Discovery.

“Amadeus Destination Content provides everything that we need,” said Aleth Jesame Del Mundo, Fortune Travel International Inc who has been using the solution since the pilot in 2016. “The wide range of destination content available helps us to save time researching requests to book local events, restaurants and other activities. The booking and confirmation process is quick and easy, it’s practically effortless. It helps us to streamline the entire process so that we can easily plan trips for our travellers from beginning to end – with more local product offerings and higher commissions.”

Frédéric Barou, Vice President, Travel Channels, Products & Operations, Asia Pacific, added, “Online tours and attraction gross bookings will more than double from $9 billion in 2015 to $21 billion in 2020.[2] We are excited to bring our new Destination Content marketplace to the region as it will bring huge benefits to both travel agents and travellers. Amadeus Destination

Content will empower travel agents to deliver the right content to travellers at the right time, shaping one-of-a-kind travel experiences for travellers at every point of their journey.”

Already launched in Philippines, Amadeus Destination Content is gradually being rolled-out in Australia, Singapore, Malaysia, Hong Kong and Taiwan. If you’re interested to find out more, please contact your Amadeus Account Manager.

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About Amadeus

Amadeus is a leading provider of advanced technology solutions for the global travel industry. Customer groups include travel providers (e.g. airlines, hotels, rail and ferry operators, etc.), travel sellers (travel agencies and websites), and travel buyers (corporations and travel management companies).

The Amadeus group employs around 15,000 people worldwide, across central sites in Madrid (corporate headquarters), Nice (development) and Erding (operations), as well as 70 local Amadeus Commercial Organisations globally.

This year marks 30 years since Amadeus was founded. Throughout 2017, the company will be celebrating 30 years of collaboration with customers, 30 years of technological innovation and 30 years of helping power better journeys for travellers all over the world.

The group operates a transaction-based business model.

Amadeus is listed on the Spanish Stock Exchange under the symbol “AMS.MC” and is a component of the IBEX 35 index.

To find out more about Amadeus please visit, and for more on the travel industry.

[1] Phocuswright. Global Travel Activities 2014-2020: Tours & Attractions Come of Age.

[2] Phocuswright. Global Travel Activities 2014-2020: Tours & Attractions Come of Age.

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