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Bursa Malaysia launches API Gateway for an Enhanced Investors’ Onboarding Experience

Bursa Malaysia Berhad (“Bursa Malaysia” or the “Exchange”)  has recently introduced an Application Programming Interface (“API”) or API Gateway to  increase the efficiency of the Central Depository System (“CDS”) account management  processes by Participating Organisations (“PO”) or brokers. This initiative is part of the  Exchange’s leverage of technology to enhance the experience for CDS account holders,  towards growing investor participation in the equities market. 

The API Gateway streamlines the investor’s onboarding journey, shortening turnaround  time in account opening, or in updating and reactivation of accounts. With such  improvements, investors can trade quickly, as and when they see the opportunity. The  gateway also enables POs to further digitalise their processes as part of business process  improvement for customer experience and sustainability practices to reduce carbon  footprint. 

Datuk Muhamad Umar Swift, Chief Executive Officer of Bursa Malaysia, remarked, “The  Exchange actively listens to the evolving needs of our customers. This initiative is key in  delivering on our commitment towards greater customer-centricity. We will continue to  work closely with our POs and introduce service innovations to attract more investors, bolstering the competitiveness of our market.” 

The API Gateway for CDS e-services is now operational. To-date, five POs have signed up for the service – namely AmInvestment Bank Berhad, FSMOne – Online Retail Division of  iFAST Capital Sdn Bhd, Hong Leong Investment Bank, Malacca Securities, and Moomoo  Securities Malaysia. Other POs interested to offer these enhancements to their customers  can visit API Services on bursamalaysia.com.

The introduction of the API Gateway complements the recent unveiling of the BURSA  Remisier Acquisition Hub (“BURSA REACH”), Malaysia’s first profiling platform which  facilitates connections between investors and dealer’s representatives. Together, these  initiatives demonstrate the Exchange’s use of technology to provide easy access to  investment opportunities in the marketplace, and to foster a vibrant capital market.  

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About Bursa Malaysia 

Bursa Malaysia is an Exchange holding company incorporated in 1976 and listed in 2005.  It has grown to be one of the largest bourses in ASEAN. Today, Bursa Malaysia operates  and regulates a multi-asset exchange, offering a comprehensive range of investment,  capital raising, and exchange-related facilities. Bursa Malaysia is committed to its mission of Creating Opportunities, Growing Value for the Malaysian capital market, economy, and  society. Learn more at bursamalaysia.com. 

(This article was adapted from a press release).