XOX to develop AntChain-powered blockchain solution for Food Traceability and Safety

XOX, a mobile virtual network operator that has transformed into an innovative technology company, announced that local leading Chinese restaurant group Oversea Enterprise Berhad (“Oversea”) has adopted TraX powered by AntChain Traceability-as-a-Service (“TaaS”) to further enhance food traceability and safety, and to strengthen brand trust. Oversea is the first local SME adopting AntChain TaaS in Southeast Asia.

AntChain TaaS is a blockchain-based traceability solution combined with Internet of Things (IoT) technologies to enable trust, increase efficiency and provide end-to-end transparency on information along the supply chain. Powered by AntChain TaaS, ‘TraX’ is a web and mobile application platform developed by XOX to provide scalable, agile and cost-effective solutions for SMEs and enterprises to achieve greater product traceability and information transparency on a supply chain, thus to prevent fraud and protect product authentication.

Oversea Enterprise has adopted TraX powered by AntChain TaaS to trace its mooncake products. By simply using the ‘TraX’ app to scan the QR code on the packaging, consumers can access product information including key ingredients, manufacturing and expiry dates, Halal certification, and follow the product journey from manufacturing to delivery. The company plans to extend the information traced by TraX to include the origin and supply chain of key ingredients in the near future.

In August 2020, XOX entered into a strategic partnership with Alipay Labs, an affiliate company of Ant Group to collaborate in blockchain-based technology solutions in the region

(This content is surmised from a press release)