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VMware Accelerates Partner Transformation and Growth with New Partner Connect Program

VMware, a leading innovator in enterprise software, today launched VMware Partner Connect, the new, dramatically simplified and flexible program designed to enable partners to do business with VMware in a way that aligns to their business models under a single unified contract. VMware Partner Connect empowers partners with flexibility to meet customer needs, making VMware technologies and services opportunities more accessible. Partners now have an enhanced experience that delivers simplicity, choice and innovation, while recognizing and rewarding partners based on the value they bring to customers.

With digital technologies projected to hit US$625 billion – 8 per cent of ASEAN’s GDP by 2030 – organizations in the region are accelerating their digital transformation journeys, challenging partners to evolve alongside their business needs to support the next chapters of their growth. Partners are now expected to deliver more value to their customers, moving beyond the traditional transactional approach to serve as trusted advisors to businesses undergoing digital transformation. This represents an unprecedented opportunity for partners in the region to align their business models in accordance to the evolving priorities of their customers’, providing a clear path towards better business outcomes.

“VMware Partner Connect reimagines the way we do business with and for our partners, helping them drive differentiated customer success and digital transformation,” said Jenni Flinders, Worldwide Channel Chief, VMware. “We designed Partner Connect with our customers in mind, and the idea that they should feel confident when choosing to go with a VMware partner. And this is just the beginning, as Partner Connect continues to evolve to deliver new and better ways for our partners to grow their businesses.”

VMware Partner Connect now offers three tiers: Partner, Advanced Partner, and Principal Partner. Hundreds of partners have been designated Principal Partners at today’s launch. These partners help customers identify and implement ideal VMware solutions, as evidenced by achievement of Master Services Competencies across different strategic IT priorities. These Principal Partners also earn comprehensive rewards including deployment and consumption incentives and prioritization for collaborative business planning and co-selling opportunities with VMware.

“Customers in Asia Pacific want to build lasting partner relationships to enable their software investment to add as much value to their businesses as possible. Partner Connect combines our expertise with exceptional partner capabilities to help customer digital transformation projects maximize their potential,” said Uma Thana Balasingam, VP & Channel Chief, Asia Pacific & Japan, VMware. “There is so much optimism and growth in the region, and with this new program we are helping to future proof our partners so that they can continue to elevate their trusted advisor status with their customers.”

Across Southeast Asia and Korea, IT decision makers are challenging partners to move faster in order to realise growth ambitions and address heightened end-user demands. Partners must be able to keep ahead of technology advances by deepening their technical and services competencies.

“It is fantastic that VMware built Partner Connect together with its partners, resulting in a program that allows us to meet diverse customer requirements via a single pane of glass view. The streamlined approach gives us complete understanding about where we stand while simultaneously empowering us to focus on end-to-end delivery of our clients’ business goals,” said John Lombard, Asia Pacific CEO for NTT Ltd. “We are excited to move in step with VMware as we provide data-driven secure solutions, consulting, and managed services to our clients, and look forward to future joint R&D initiatives.”

“When VMware announced its Partner Connect program, we couldn’t have been more excited. To start with, the program has been designed based on feedback received from the partner community. Secondly it has simplified the engagement process with VMware as there is only one agreement, and finally the program rewards us to deliver the solutions that our end-customers find value in,” said Rajesh Mathkar, Founder and Director, Wysetek Systems Technologists Pvt. Ltd.

Partner Connect will continue to evolve based on industry changes, changes in customer buying behaviors, and to support emerging partner business models. In the months ahead, VMware plans to integrate partner programs from new VMware products, including VeloCloud and recently acquired VMware businesses VMware Carbon Black and Pivotal.