The pressure for enterprise apps to keep up

By Cat Yong

Taking months to deploy an enterprise app is not an option anymore, for enterprises. Legacy apps that can still be found in a lot of enterprises, also haven’t been able to scale up along with the business and its needs as it grows.

Businesses and especially the region’s banking sector are in acquisition mode and looking to expand across the region. They find that they need to be able to set up shop faster which means also deploying apps faster.

Oracle’s Senior Director of CRM Applications Product Management in APJ, Chandru Relwani said, “When a CIO wants to set up subsidiary in a new country, their focus should be on business instead of technology.”

A CIO would have to think about investing in hardware, skills, infrastructures, connectivity, not to mention setting up sales force automation, Chandru explained.

He also added, “Typical deployments on Oracle cloud, for example basic CRM, can be up in 4 to 8 weeks. These are the typical timelines that companies look for.

“Oracle has a set of pre-built services on cloud that just requires subscriptions.”

There are 9 different apps that Oracle offers pre-packaged as SaaS with their Oracle cloud solution. These are further sliced into over 20 different verticals like financial services, automotive, manufacturing, telecommunications and so on.

Oracle cloud addressing trends
When it comes to selecting cloud service providers, besides service level agreements, customers also have expectations of uptime, disaster recovery and also security.

Chandru said, “Oracle has taken security from the ground up. We are the only company that provides security through the whole stack, from hardware to apps.  We pre-built security into each layer of our engineered system’s architecture.”

The whole of Oracle’s stack, database, middleware and application, are engineered for the cloud, bearing in mind security for the cloud.

Besides security, there is also expectation from an emerging young workforce, for mobility to be enabled for them. Information is delivered via a number of ways like browser-based mobile devices that Oracle addresses by providing apps specifically for every popular mobile platform out there like Blackberry, Apple and Android.

Another trend that is impacting businesses also is social. For example, an organisation has to react in almost real-time towards any negative comments about them in the social media space.

Chandru commented that enterprise apps should be able to pull information in from various social networking websites, as they are insights that can be acted upon  – apps should not just link between cloud and on-premise, but also to social networking services out there.

Chandru opined, “Most of social sites are technically speaking cloud apps, so Oracle has to be sure its cloud app can link seamlessly to these other cloud apps.”

Legacy apps
Some legacy apps from at least five years ago do not support the mobile and social trend that became prevalent only in recent years.

Businesses that want to stay competitive need to be responsive to these trends, but replacing legacy that could be worth millions of dollars, is not viable.

Chandru cited the co-existence strategy whereby legacy apps are on-premise and more modern apps like Oracle’s Fusion apps, go to the cloud.

He said, “Oracle cloud customers get engineered systems to use, and they are assured of single-tenancy – their own environment and software. Each vertical is also unique, so we ensure our engineered systems are vertical-specific.”

Malaysia market
“Malaysia is a growing market for us. A lot of adoption is happening at least in the next 12 to 18 months,” Chandru described.

He also shared that a lot of enterprises use the hybrid model of cloud- on-premise, and that Oracle is the only company to offer the full spectrum of cloud offerings – IaaS, PaaS and SaaS.

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