Tata Communications launches white-label SIP trunking solution to empower service providers to capitalise on unified communications demand
Tata Communications announces the launch of its flagship Global SIP Connect service as a white-label solution for service providers. The SIP trunking offering will enable service providers to expand their voice services to customers through Tata Communications’ global network reach and unified communications portfolio without major up-front investment in building their own solution. In turn, their business customers will benefit from a new way to transform their voice network with a potential 55% network cost saving.
Due to the growing demand for unified communications, Infonetics forecasts that 62% of enterprises are expected to use SIP by 2017 for a portion of their voice connectivity requirements. Underpinned by Tata Communications’ global network – with connectivity to over 240 countries and territories – Global SIP Connect white-label solution empowers service providers to meet this demand through faster time to market and a reliable, high quality user experience for their global customers.
Anthony Bartolo, President of Collaboration and Mobility, Tata Communications, says, “As demand for cloud-based unified communications continues to soar, SIP trunking is becoming a critical tool for businesses looking for best in class voice services. Global SIP deployment can be time consuming and complex to execute due to interoperability and regulatory challenges and our new white-label offering enables service providers to overcome these challenges on a global scale while eliminating the huge cost of building new solutions from scratch.”
Mike Sapien, Principal Analyst, Ovum Research, says, “Our research shows that enterprises of all sizes are expanding globally which increases the difficulty in providing integrated global voice infrastructure to support enterprise communications and applications. Global SIP services are now a critical ingredient in creating an IP platform to enable many enterprise applications including all aspects of enterprise voice and unified communications. There are very few providers who can cover all major regions of the world with their own voice network infrastructure so Tata Communications’ Global SIP Connect white-label alternative should be attractive to many providers, integrators, resellers and large enterprise customers who need global reach.”
Tata Communications’ unified communications portfolio has a strong roadmap with upcoming additional white labeled services such as Tata Communications with Skype for Business, InstaCC Global™, Jamvee™ and Click2RTC™. Global SIP Connect white-label service offers a comprehensive portfolio of services including inbound and outbound international and domestic voice calling, the latest in SIP based full PSTN replacement, along with International toll free and local number service and full compatibility with the Microsoft Skype for Business (formerly Lync) unified communications platform.
Tata Communications’ Global SIP Connect is underpinned by the company’s global network – the world’s largest and most advanced global subsea cable. The company also offers one of the world’s largest international voice networks, integrating with over 1,600 carrier partners, 780 mobile providers and 700 VoIP operators globally.
 The Session Initiation Protocol (SIP) is a communications protocol for signalling and controlling multimedia communication sessions. The most common applications of SIP are in Internet telephony for voice and video calls, as well as instant messaging all over Internet Protocol (IP) networks.
 Cost savings may even go up or down based on the traffic volume and pattern’