Anneliese Software

Software AG Appoints Anneliese Schulz as New President for Asia Pacific and Japan

Software AG (Frankfurt TecDAX: SOW), a leading enterprise software company, has recently appointed Anneliese Schulz as Regional President for Software AG Asia Pacific and Japan (APJ) – a step up from Schulz’s previous role as Vice President of Software AG Asia. The youngest regional president in Software AG’s history, Schulz will be succeeding Mike Saxton, who has recently been appointed to Global Head of Alliances and Channel.

As the Regional President for Software AG APJ, Schulz will be responsible for spearheading Software AG’s business operations, expanding the partner ecosystem, and driving growth and revenue across the region. Since joiningSoftware AG in 2011, Schulz has held senior leadership roles across Europe and APJ – including serving as the VP Partner Sales and VP Alliances & Channels in APJ and VP Business Development for Mobile Solutions and Director of Support Services in Europe.

Under her leadership, the region has witnessed over 30% growth every year since her appointment as Software AG Asia’s Vice President – fuelled by Schulz’s strong market acumen, business management expertise, and solid go-to-market strategy. Prior to Software AG, Schulz was involved in sales and marketing in large information technology companies such as SAP, Siemens and Original 1.

“I am delighted to announce the appointment of Anneliese as the new Regional President for Asia Pacific & Japan. Anneliese has demonstrated consistent performance in each of her designated roles within Software AG for the last eight years, and we are confident that her expertise in leading teams and managing business operations throughout the region will help strengthen the company’s market leadership in IoT, API management, and the digital business platform space across APJ,” said Sanjay Brahmawar, CEO, Software AG.

Based in Singapore, Schulz will be reporting directly to John Schweitzer, Software AG’s Chief Customer Officer. Meanwhile, Marco Warrens, President, Software AG Japan and Stuart Rees, VP for Software AG ANZ will be reporting to Schulz.

“Given the accelerated momentum of Industry 4.0 and digitalisation across the region, Software AG is committed to further strengthening its market strategy to ensure the sustainability and future-readiness of APJ enterprises in 2019. My key thrust is to drive the alignment of IT and business requirements, while streamlining the implementation of services such as IoT through better customer engagement across the region,” said Schulz.

Schulz’s appointment comes on the back of the global appointments of Bernd Gross as Chief Technology Officer and Paz Macdonald as Chief Marketing Officer, as part of Software AG’s refreshed strategy to drive further growth and enhance its go-to-market model.

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About Software AG

Software AG (Frankfurt MDAX: SOW) helps companies with their digital transformation. With Software AG’s Digital Business Platform, companies can better interact with their customers and bring them on new ‘digital’ journeys, promote unique value propositions, and create new business opportunities. In the Internet of Things (IoT) market, Software AG enables enterprises to integrate, connect and manage IoT components as well as analyze data and predict future events based on Artificial Intelligence (AI). The Digital Business Platform is built on decades of uncompromising software development, IT experience and technological leadership. Software AG has more than 4,700 employees, is active in 70 countries and had revenues of €866 million in 2018.

To learn more, visit www.softwareag.com.