Shopee Shares the ‘ONG’ With All Malaysians
Fourth from left: Zed Li, Head of Business, Shopee Malaysia; Yang Berhormat Datuk Seri Saifuddin Nasution bin Ismail, Minister of Domestic Trade & Consumer Affairs and Rachel Tan, Marketing Lead, Shopee Malaysia, tossing for good luck along with VIPs during the Shopee Kongsi Fa Cai campaign luncheon
Among the first businesses in Malaysia to usher in the Lunar New Year was Shopee, a home-grown e-commerce platform, with a celebration at Shangri-La Hotel, Kuala Lumpur. The day’s festivities saw a rousing lion dance performance and special appearance by the God of Prosperity, yee sang toss and a scrumptious eight-course lunch. Guests were also treated to what 2019 feng shui has in store for them from Joey Yap Group of Consultants.
The event also saw the participation of iPay88, which is the Official Payment Gateway provider for the Shopee Kongsi Fa Cai campaign. In addition, kicking the Lunar New Year off on a sweet note, a total of seven brands launched their stores during this CNY luncheon. They wereMSI, Logitech, Etude House, Crocs, ELLE, Anmum and World of Sports. Through their official stores on Shopee, not only are the brands able to reach Shopee’s 16 million customer base, but at the same time connect with customers on a deeper level through online sales, games and initiations.
Indeed, there was much to celebrate about, just looking at a snapshot of Shopee’s recent 12.12 shopping festival day.
Gracing the event was Domestic Trade and Consumer Affairs Minister, Datuk Seri Saifuddin Nasution Ismail who said that it was very encouraging to see an e-commerce platform like Shopee presenting opportunities not only to the big brands but also to small and medium enterprises (SMEs). “These businesses need help digitising and expanding into the retail world online to reach a wider market than before with minimal investment,” he said.
“E-commerce is changing the way we live and new technologies are causing a paradigm shift in the industry. We believe that Malaysians are spending more time on Shopee than on any other e-commerce platform. In-app games like our Shopee Shake has made online shopping interactive and fun, which contributes to users spending more time on our app. We foresee that our Shopee Live Quiz will continue to bring about change to the e-commerce landscape where Shopee will be an online shopping platform as well as an engaging experience,” addedZedLi, Head of Business, Shopee Malaysia.
As the leading e-commerce platform in Southeast Asia and Taiwan, Shopee expects its Shopee Kongsi Fa Cai celebration, which is currently ongoing until 6 February 2019, to see a significant boost in traffic to its app. Going by last year’s statistics, the company saw a 32% boost in traffic over Chinese New Year 2018 as compared to an average day.
Upping its ante further, Shopee is planning crazy savings from14 to 16 January and 22 to 24 January too with festival-themed days such as CNY Essentials Festival, Shocking Sale Festival, Shopee Mall Festival, Cashback Festival and CNY Mega Festival.