SAS Malaysia’s New Software Revenue Grew 32%, Named Best Place to Work for Third Consecutive Year

Growing customer demand for risk, fraud and customer intelligence analytics strongly influenced SAS’ revenue growth last year. SAS Malaysia recorded a 32 percent growth in new software revenue in 2015 and a total operating revenue of RM73 million, with RM54 million revenue from software sales. Globally, SAS posted US$3.16 billion in total operating revenue, up 6.4 percent in constant currency (2.3 percent US dollars) over 2014.

“For 30 years, SAS customers in Malaysia benefit from the deepest and most advanced analytics product portfolio on the market,” said Andrew Tan, Managing Director of SAS Malaysia. “Many of our applications and solutions target specific business purposes. Others suit a wider range of applications. Customers in practically every industry use SAS advanced analytics to increase revenue, improve business processes and lower costs.”

The top growth drivers of SAS Malaysia’s revenue last year came from new areas such as Capital Projection, Stress Testing and International Financial Reporting Standards (IFRS) for large financial institutions as well as Operation and Production Cost Optimization for the Oil and Gas sector.

SAS’ financial institution customers include CIMB, Maybank, Al Rajhi Bank, Hong Leong Bank, Public Bank, RHB Bank, Bank Negara as well as insurance companies such as AIA, Lonpac and Prudential.  Other customers include Petronas, Maxis, U Mobile, MEASAT Broadcast Network Systems, PROTON, AirAsia, UEM, Tesco, Bonuskad, Padiberas, LHDN, Department of Statistics,  Mass Rapid Transit Corporation, Port of Tanjung Pelepas, Western Digital and Sunway Education Group.

Widely known for innovation, SAS’ unique capabilities span a wide set of analytics offerings. While telcos use SAS customer intelligence software to provide personalized offers and customer fulfilment in real time to increase average revenue per user (ARPU) and customer satisfaction, manufacturing companies leverage SAS solutions to identify potential failures early in the production process and avoid yield excursions.

Chartis’ prestigious RiskTech100® report named SAS as among the top three in annual rankings with its ability to help banks address the latest regulatory requirements such as stress testing, Basel III, BCBS 239 and IFRS 9. SAS is also named a leader in The Forrester Wave™: Enterprise Fraud Management, Q1 2016 and in the Forrester Wave™: Customer Analytics Solutions, Q1 2016.

A Best Place to Work

Cornerstone to SAS Malaysia’s uninterrupted revenue growth and profitability is the company’s workplace culture. SAS Malaysia was one of the companies from 250 nominations in the country to win a Best Companies to Work for in Asia Award 2015 organized by HR Asia and one of only two companies to have won this award for three years consecutively.

“Having a truly integrated, happy customer experience starts with the employees. SAS’ software changes peoples’ lives for the better and our employees can see that the work they do makes a difference. My job is to provide an environment where they stay enthusiastic and proud of what they do. When our employees are happy, our customers are too”, Tan commented.

SAS’ Outlook for 2016

IDC noted in a recent report that SAS held a 33.3 percent share of the advanced and predictive analytics market and SAS is positioned highest in “ability to execute” in Gartner’s February 2016 Magic Quadrant for Advanced Analytics Platforms report.

With the new opportunities that the Internet of Things (IoT) bring, SAS is strengthening its offerings in the cloud, mobile and IoT spaces. SAS Cloud Analytics is now used by customers in more than 70 countries and the company is already a strong player in advancements like smart cities, driven by IoT technologies.

SAS plans to continue delivering innovation in cloud analytics and analytics-as-a-service, BI/data visualization, data management, customer intelligence, fraud detection, security intelligence solutions and risk management. Globally, the company will be expanding by adding sales staff and creating new customer contact centers in Dublin and the Asia Pacific region.

“Data analytics have grown and evolved to become one of the most important technologies for many industries today. As the leader in analytics, we want to continue to be the company people turn to for unrivaled expertise and solutions when it matters most. SAS has been present in Malaysia for 30 years but this charter and commitment to both our customers and employees remain unchanged”, said Tan.



About SAS

SAS is the leader in analytics. Through innovative analytics, business intelligence and data management software and services, SAS helps customers at more than 75,000 sites make better decisions faster. Since 1976, SAS has been giving customers around the world THE POWER TO KNOW®.

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