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SAP’s new SEA President and MD

SAP (NYSE: SAP) today announced the appointment of Scott Russell as President and Managing Director for SAP Southeast Asia, further strengthening the senior management team of SAP Asia Pacific Japan. Effective immediately, Scott Russell will be responsible for driving SAP Southeast Asia’s sustainable growth strategy and operations. Based in Singapore, Scott Russell reports directly to Adaire Fox-Martin, President of SAP Asia Pacific Japan.

“As one of the world’s fastest-growing and competitive regions, Southeast Asia is a strategic market for SAP Asia Pacific Japan,” said Adaire Fox-Martin, President of SAP Asia Pacific Japan. “With Scott’s wealth of business and management expertise in the technology industry, we are confident that he will build on our strong growth trajectory and lead SAP Southeast Asia to continued success. Scott’s appointment further cements SAP’s commitment to help our customers accelerate digital transformation, overcome complexity and thrive in the digital economy.”

Scott Russell is a seasoned executive with more than two decades in the IT industry spanning across software, cloud and services. Scott was most recently the Chief Operating Officer (COO) for SAP Asia Pacific Japan where he provides leadership and direction to SAP’s multi-functional sales and operations organizations in APJ, driving continuous productivity improvements and significantly contributing to the achievement of revenue and profitability objectives. Scott was also the interim President and Managing Director for SAP Southeast Asia for the last quarter, where he helped to ensure business continuity.

“Southeast Asia companies understand that innovation will be at the forefront of how business operates. As such, technology as an enabler of business can be seen as a means to expand their business and promote growth,” said Scott Russell. “With SAP HANA at the core, and available in the Cloud, SAP is well positioned to bring the value of digital business framework consisting of innovative applications and a reliable network to drive the transformation of Digital Asia and help our customers create value.”

He continued, “I am honoured to lead Southeast Asia’s business and deliver innovation to our customers, with our end-to-end coverage of industry solutions. SAP’s recent accolade as a Great Place to Work here in Singapore, is a result of our continued investment in our people, yielding talent, groomed for leadership. I look forward to working with my Southeast Asia team to drive SAP to the next level at this moment of significant opportunity, where there are no limits to our potential growth, as we lead Digital Asia to success.”

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About SAP
As market leader in enterprise application software, SAP (NYSE: SAP) helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device – SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable more than 300,000 customers to operate profitably, adapt continuously, and grow sustainably. For more information, visit www.sap.com.




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