RIM Delivers vision for BlackBerry® 10

During the keynote session at the BlackBerry Jam Americas, in San Jose, California, Thorsten Heins clearly demonstrated that RIM is aligned in delivering the vision for BlackBerry® 10 to a global audience of partners and developers.

According to Heins, “We are at the start of a new era in mobile computing. We are expanding beyond traditional mobile communications. And we want to leverage what you do, and give you an expanded platform to build upon.”

BlackBerry 10 Ready for the Future

At the core of BlackBerry 10 is the idea of Flow. Flow allows users to move easily from task to task. It allows the user to check in on conversations, wherever they may be. It doesn’t get in the way. Gone are home buttons and the need to exit an app to open a new one. BlackBerry 10 is designed to make users more productive and more efficient.

With BlackBerry 10, RIM is expanding their leadership in communications, NFC, mobile social media, as well as collaboration in the enterprise.

Blackberry 10 platform	Blackberry 10 mobile browser

As an example, their current position in social communications, BlackBerry Messenger, a platform used by 60 million people, is going to grow and flourish with BlackBerry 10. There are also over 60 million BlackBerry users on Facebook® and tens of millions using other social platforms. BlackBerry 10 will bring all these conversations together in the BlackBerry Hub allowing users to easily move from conversation to conversation with the swipe of one finger.

Driving Innovation Behind BlackBerry 10: You

After thousands of hours talking to users: developers and customers, it is clear what works, what frustrates today’s user, and what RIM is able to do to make the mobile experience more enjoyable. BlackBerry customers are all about action and it is no surprise that there is a need for something easier, more efficient – something that helps get things done.

“BlackBerry users will be able to do more, enjoy more and live more,” said Heins. “We have elegantly woven together mobile life by bringing together communications, the internet, people and events, multimedia, and social networks like Facebook, Twitter, LinkedIn, Foursquare and even more, to give users immediate access to the information they need and want. And then we gave them the ability to take action on that information.”

Building Strong Momentum and Excitement

Carriers and developers alike are excited about BlackBerry 10. Heins and the leadership team have been on tour around the globe, meeting with carriers and partners. He said the response has been outstanding.

“Developers, more than anybody, have embraced the power and potential of BlackBerry 10,” said Heins. “We are just a few short months away. BlackBerry 10 is on track. By showing the world how BlackBerry 10 unites elegant devices with a flowing user experience that is based on a future-proof platform and strong alignment with carriers we are making believers out of our partners. “

He continued: “we understand that the BlackBerry platform was not always easy to develop for, but those days are gone. You told us what you needed, we listened and we made changes. You stuck with us and we thank you for your support and your enthusiasm. We will succeed together. “

Leadership and Commitment

Since taking over as CEO, Heins knew there was a need for change. He’s made the decisions and taken the steps to build a strong future for BlackBerry. “Our amazing executive leadership team includes marketing, telecommunications and technology veterans from around the world,” he said. “These teams and all of the remarkable people at RIM are focused on the things that we – and we alone – do best. That focus on what we do best – will not change, ever. “

Thorsten closed by reflecting on RIM’s commitment and strength in mobile computing moving forward. “We must understand how the years ahead will see changes in the way we live and work that are no less significant than the changes we saw in the last decade. No one will argue that the changes in communications over the past years were in large part because of BlackBerry,” he said. “…We are convinced that the BlackBerry 10 platform will shape the next 10 years as profoundly and as positively as BlackBerry shaped the last 10. To do that, we are listening. We are focused. We are excited about our future. We are fighting. Join us.”