Retailers Look to Hybrid Cloud as They Search for Flexibility
Nutanix, a leader in enterprise cloud computing, today announced the retail industry findings of its second Enterprise Cloud Index Report, measuring retailers’ plans for adopting private, hybrid and public clouds. The report found the vast majority of retailers (87.5%) identified hybrid cloud as the ideal IT operating model. It also showed many retailers (72%) are planning to move some public cloud applications back on-premises.
Retailers recognize that seamless customer experience is no longer a “nice-to-have” — it’s a critical factor in winning new customers and retaining existing ones — and flexible cloud infrastructure is critical to delivering it. A recent IDC report1 noted worldwide spending on customer experience technologies will reach $641 billion in 2022, demonstrating it’s at the forefront of business leaders’ strategy. In line with broader IT industry trends, many retailers also recognize the full, long-term costs of the public cloud.
“Staying relevant to today’s customers means having the necessary cloud infrastructure in place to embrace omnichannel retail experiences,” said Greg Smith, VP of Product Marketing, Nutanix. “Retailers use data to connect the e-commerce and in-store shopping experiences, and the only way they can do this accurately and efficiently is through flexible, scalable technology. The rise of selling on social media platforms also means integrating payment into the user experience, bringing security and protection of customers’ data to the forefront of retailers’ minds. Hybrid cloud provides the portability and control needed to bring retailers into the new era of customer experience.”