New CEO for Big Tree Outdoor
Media Prima Berhad (“Media Prima” or “the Group”), Malaysia’s leading integrated media group today announced the appointment of Encik Mohamad Shukor Bin Ariffin, aged 46, as the new Chief
Executive Officer (“CEO”) of Big Tree Outdoor (“BTO”) Sdn Bhd effective 16 November 2017.
As CEO, he will be responsible for the overall operations of BTO, Malaysia’s leading out-of-home (“OOH”) advertising company. He will focus on strengthening the core business of the company while pursuing new opportunities in line with Media Prima’s long-term growth strategies. He reports to the Group Managing Director of Media Prima.