Malwarebytes to strengthen entry into businesses via cloud-based console end of 2017
Malwarebytes has a mission to offer free malware assistance to everyone in the world. The malware removal solutions provider began in 2008 as a free tool, but it became so popular that a paid version came around in 2010. Two short years later, due to demand from businesses, a version with a management console came around.
Today, the malware removal agent solution is in its third iteration, and a premium version entitles subscribers to anti-malware, anti-ransomware, anti-exploits, and web protection features, all rolled into one.
Vice President of Corporate Development and Strategy Fernando Francisco pointed out a widely held mistruth, “People believe they are fully protected with antivirus.”
Of course, that couldn’t be further from the truth, and Francisco shared that Malwarebytes intends to replace antivirus solutions because they have become obsolete. “The antivirus is not enough to secure the endpoint.”
What Malwarebytes proposes instead, is a solution that is able to detect bad code, not based on signatures as has always been the case for the longest time, but via machine learning and heuristics rules embedded in the detection engine, that can see malicious behaviour on-the-fly.
According to Jeff Hurmuses, Malwarebytes’s Area Vice President in APAC, to date, 500,000 people download their software to remove bad code every day, and their solution stops over 5 billion pieces of malware everywhere.
Relevance through remediation
The secret to their success, is simply, that it works. Word-of-mouth marketing offered by users who have used Malwarebytes and were impressed by it, have propelled them forward to now having versions that support Mac OS, Windows OS and Android.
Managing these three environments together would become possible come year end, when Malwarebytes launches a cloud-based management console for businesses. To date, over 10,000 businesses protect their data with Malwarebytes, and enterprise adoptions and billings were reported to be strong.
Francisco shared that 45-percent of their revenue comes from businesses, while the remainder is from premium versions for consumers. “We want to be more of an enterprise player,” he admitted, and the introduction of their management console later this year, could help further push their ambitions forward.
With 600 employees across five office locations around the world, their one-year-old Singapore operations marks one of their early entries into the Asia region, the other two being into Malaysia and Australia. To date, their APAC presence and operations is helmed by Jeff Hurmuses and his team of 15.
Initial plans had been to hire a headcount of over 30 in 11 Asian countries by Q1, 2017.