Malaysia’s biggest online sale is back this year
Multimedia Development Corporation (MDeC) announced the return of the biggest online sale event in the country, #MYCYBERSALE which will take place from 28 Sep to 2 Oct 2015.
#MYCYBERSALE is an initiative under Digital Malaysia to catalyse the growth of the eCommerce industry. eCommerce is an important contributor to the digital economy and eTailing is a fast-growing component within this industry. #MYCYBERSALE 2015 aims to increase the domestic eCommerce revenue by encouraging SMEs to be part of eCommerce ecosystem and generating online shopping demand from consumers.
The first #MYCYBERSALE in 2014 generated RM67million in revenue from 227,000 successful transactions, with over 200% increase in online traffic reported by participating eTailers.
“Given the great response last year and seeing how #MYCYBERSALE was also able to transform consumer lifestyle, as well as the way of doing business, #MYCYBERSALE 2015 is bigger and better to continue growing the eCommerce industry and bringing the ecosystem together to embrace the Digital Malaysia agenda, said Dato’ Yasmin Mahmood, the CEO of MDeC.
#MYCYBERSALE 2015 hosts over 400 participating eTailers including those outside the Klang Valley, such as from Sabah, Sarawak, Johor, Penang and Negeri Sembilan. This shows more than 40% increase of participating eTailers, compared to 2014. More popular eMarketplaces, such as 11street.my, GEMFIVE, Astro Go Shop, Qoo10 and Agrobazaar have also joined the line-up this year, alongside Lazada, Zalora, Lelong.my, Rakuten and Groupon who continue to support this Digital Malaysia initiative.
#MYCYBERSALE 2015 is also expanding to target regional shoppers, specifically from Singapore, Brunei and Indonesia. To cater for these bigger markets and to allow longer shopping period, #CYBERSALE 2015 is extended to 5 days, compared to only 3 days last year. Maybank and Visa will also assist to reach the target consumers as #MYCYBERSALE 2015 official promotion partners. Exclusive and exciting deals up to 90% discounts on a wide range of products; including clothes & accessories, kid & baby, home & living, books & media, health & beauty, electronics, travel and more, await the shoppers throughout 28 Sept – 5 Oct 2015. Lucky draw contests will also be conducted throughout the sale period to appreciate and reward supportive eShoppers with attractive and bigger prizes (worth more than RM50,000) this year.
In order to enhance the shopping experience and convenience of the growing number of mobile shoppers, MDeC is also introducing the #MYCYBERSALE App, which will be available for download on Google Play Store and Apple iStore starting from 21 Sept 2015.
#MYCYBERSALE 2015 endorsed and governed by the Ministry of Communications & Multimedia (KKMM) and regulators such as the Ministry of Domestic Trade, Cooperative and Consumerism (KPDNKK) which oversees the overall e-commerce Act, regulation and buyer protection; the Malaysian Communications and Multimedia Commission (SKMM), which oversees regulations around communication and multimedia; SMECorp which governs the participation of Malaysian SMEs; and CyberSecurity Malaysia which oversees the e-commerce and cyberspace security, code of conduct and trust.
For all the great deals in #MYCYBERSALE, please visit www.mycybersale.my.
About Multimedia Development Corporation (MDeC)
The Multimedia Development Corporation (MDeC) was incorporated in 1996 to strategically advise the Malaysian Government on legislation, policies and standards for ICT and multimedia operations as well as to oversee the development of the Malaysian Multimedia Super Corridor (now MSC Malaysia), the platform to nurture the growth of Malaysian Small and Medium Enterprises (SMEs) in the IT industry whilst attracting participation from global ICT companies to invest in and develop cutting edge digital and creative solutions in Malaysia.
In 2011, MDeC’s mandate was broadened by the Prime Minister to include driving Malaysia’s transition towards a developed digital economy by 2020 through Digital Malaysia. In 2012, Digital Malaysia was official unveiled as the nation’s transformational programme to achieve this aim. Digital Malaysia is the national agenda towards a sustainable digital economy built upon a vibrant domestic ICT industry, transformative use of digital solutions by government, businesses and citizens, as well as a robust enabling ecosystem.
Today, both MSC Malaysia and Digital Malaysia run concurrently to spur Malaysia’s ICT industry development and digital transformation, under the purview of MDeC.