Limelight Networks Expands Content Delivery With New Point-of-Presence and Increases Capacity More Than 200 Percent in Malaysia
Limelight Networks, Inc. (Nasdaq: LLNW), a global leader in digital content delivery, today announced the addition of a new Point-of-Presence (PoP) in Kuala Lumpur as part of the company’s ongoing expansion and performance improvement of its global content delivery network (CDN). The new PoP provides increased capacity, reliability and significantly faster network speeds.
“It’s important to us to provide the highest possible quality performance globally and we have been expanding our network throughout the Asia Pacific region,” said Jaheer Abbas, Southeast Asia Regional Director at Limelight Networks. “Our hard work is paying off; immediately after adding our Kuala Lumpur PoP, throughput on our network locally increased by more than 25 percent while response rates improved 24 percent. This is incredibly important for any business that delivers digital content or engages with consumers online. Consumers today demand the highest quality online experiences every time, on every device, and from any location.”
According to Cisco’s Visual Networking Index, by 2020 there will be nearly 4.1 billion global Internet users and 26.3 billion networked devices and connections globally. However, across countries in Southeast Asia, including Indonesia, Malaysia, Philippines, Singapore and Thailand, less than half (47 percent) are happy with their digital experience, with 20 percent unsatisfied according to a research report from SAP.
The new PoP will allow Limelight to better help businesses in Malaysia take advantage of the tremendous market opportunity by delivering online experiences that meet and exceed their customers’ expectations. The Malaysia PoP is the latest development in Limelight’s broader focus on investing and expanding in the Asia Pacific region. In the past year in APAC, Limelight has increased capacity by more than 200 percent and grown the number of PoPs by 50 percent.
Limelight’s densely architected network is continuously expanding and increasing in capacity to support the exponential growth of online traffic and bandwidth needs. It is one of the largest in the world with more than 80 PoPs and 15 terabytes per second of egress capacity. This scalable and secure cloud-based service enables companies to deliver faster websites, more responsive applications, the highest quality live and on-demand online video, and consistent game and software downloads to any device.
Limelight Networks, a global leader in digital content delivery, empowers customers to better engage online audiences by enabling them to securely manage and globally deliver digital content, on any device. The company’s award winning Limelight Orchestrate™ platform includes an integrated suite of content delivery technology and services that helps organizations secure digital content, deliver exceptional multi-screen experiences, improve brand awareness, drive revenue, and enhance customer relationships — all while reducing costs. For more information, please visit www.limelight.com, read our blog, follow us on Twitter, Facebook and LinkedIn and be sure to visit Limelight Connect.