Empowering People to Succeed in Data Integrity
by Stu Garrow, Senior Vice President of Sales and General Manager Asia Pacific, Talend (pic,above)
Data governance is a journey. It’s not unusual, for example, to observe that people, processes, organisations, are often at different points in their maturity curve. The imperative to have data you can trust and to move from data integration to data integrity requires you put first data quality as a core element of your data governance strategy; a recent Talend survey shows that only 38% of respondents believe their organizations excel in controlling data quality. Less than one in three (29%) data operational workers are confident their companies’ data is always accurate and up-to-date. There is a significant gap between the perception and the reality depending on position people hold within an organisation.
This survey shows that being able to deliver trusted data at speed is not only about having and implementing the right tools, it is about empowering the people and being able to drive a real cultural change, making sure everyone is aligned and trained appropriately. Here are a few steps to consider as a starting point.
Meet internal stakeholders
Ideally, you’ll meet your Human Resources department and Learning & Development departments to explain your intentions and align your needs to the professional development offerings provided by your organization. It’s an excellent opportunity to ask for learning analytics and assess digital competency readiness inside departments that are active members of your data strategy.
You can use the GDPR constraint as an excellent way to make this training mandatory in your company. To get an idea of the types of learning programs available, pick and choose in LinkedIn to see the content. If you have lines of business data people such as sales representatives in your radar, consider with L&D investing into a mobile learning application so you can target sales representatives on the go at the point of need on their mobile. Make sure L&D will invest in the right tools to maximize the efficiency of your data literacy programs.
Apply the 70-20-10 model to your data literacy strategy through digital tools
By defining your skills program, make sure you choose digital apps that get their inspiration from the 70-20-10 model that both leverage social interactions, onsite experience, shared discussions and online/offline training programs. Your key to success is to get the best engagement from your data communities. The 70-20-10 Model for Learning and Development is a learning and development model that corresponds to a proportional breakdown of how people learn effectively.
- 70% from challenging assignments
- 20% from developmental relationships
- 10% from coursework and training
Engage your Data Champions and Key Experts in your Data Academy
By building a small group of data driven people around you, you will make sure key experts are part of your learning program either as creators, promoters or ambassadors. They will be the ones that will provide the local expertise needed to either pick and choose the right off the shelf content for employees or to tailor or author specific data literacy contents to your organizations’ constraints and values.
Consider deploying blended learning programs
To deploy learning at scale, blended learning programs should be privileged. These are learning management system structured paths that combines a mix of online and offline learning experiences. These are the ones that will be best suited to deploy your data literacy programs. People gather online and offline in physical and virtual training rooms to share their experience and benefit from the group effect. Trainers can also follow up the program on their own with delegated autonomy given by your HR L&D administrators. Blended learning programs are always preferred to 100% online training programs where learners’ engagement is generally very low.
Align internal enablement with your data strategy deployment
Make sure the internal enablement program is synced with your data governance program: your training program needs to be aligned with your data strategy calendar so people will understand its value and act on its opportunity. Set regular meetings with Learning & Development colleagues to regularly measure learning completion and decide together on the next steps for data literacy. As an example, in the context of the European Law for Data Privacy (GDPR), off-the-shelf content is provided by learning companies to explain the fundamentals of data privacy so that you can make people aware of privacy fundamentals during the data privacy rule deployment and enable them with data responsibility as well.
We have entered an era where data is everywhere, produced by (almost) anything and available to anyone. To leverage and benefit from the “new oil”, it needs to be fully trusted and managed responsibly; hence the importance of achieving data integrity. But beyond tools, data integrity should be a people journey; if data workers are not properly trained and fully equipped to manage the data changes within an organisation, the perception gap will widen and the organisation won’t be able to achieve data excellence.