Consumers vote Gina Woon and Adibah Noor as Most Trusted
Malaysia’s most trusted brands and household names took centre stage at the 19th Reader’s Digest Trusted Brand Awards, held yesterday at the Mandarin Oriental Hotel.
Two local personalities who have won the hearts and minds of Malaysian consumers are: Gina Woon, winner for Most Trusted TV Presenter for her work as news anchor and face of Media Prima Bhd; and the multi-talented Adibah Noor, winner for Most Trusted Entertainer, for a career spanning two decades, that sees her currently hosting Ceria Pagi, the popular week-day breakfast radio show on Suria FM.
The awards are conducted annually, with winners voted entirely by Malaysian consumers, providing a genuine market endorsement for those topping the polls.
Over 2,500 Malaysians – both members of the public and Reader’s Digest subscribers – participated in the study.
Winning brands in Malaysia are a mix of local and international names such as Samsung, Public Mutual, Bank Islam, Blackmores, Pos Laju, Knife, Top and Spritzer. From banks to private universities, TVs to household products, the Winners’ List at www.rdasiatrustedbrands.com is a snapshot of Malaysian consumer commitment.
Gold Trusted Brand Awards were given to products and services that led the polls in their fields, while Platinum Trusted Brand Awards recognize brands that vastly outpolled their competition in the category.
“Trust is essential and hard earned, sometimes across generations, and can translate to all-important profits and jobs,” says Louise Waterson, Managing Editor of Reader’s Digest Asia Pacific.
“The rise of social media, and its ability to take word-of-mouth endorsements to a whole new audience, has also introduced an interesting new dynamic to the importance of keeping customers happy. Many of the more successful companies are certainly pro-active in this area”.
Over eight thousand consumers across Asia – including Malaysia, Singapore, Hong Kong, Taiwan and the Philippines – were surveyed by leading market research company Cataylst on their attitudes and perceptions of brands across 50 categories of products and services. Categories included food and beverage, healthcare, consumer electronics, telecommunications, motoring and finance.
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