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Compuware Measures the Ways Your Web Can Let You Down

The Compuware Gomez Benchmark tracks Web application performance by tracking a company’s Web and mobile site response time, availability and consistency, key transactions, home pages and mobile applications and how Web and mobile sites rank against competitors and the top sites worldwide. 

Koh Eng Kiong, regional director, ASEAN, Compuware said, “It has been published for more than a decade and tracks thousands of companies with hundreds of benchmarks in more than 20 countries.” He also added that a recent report revealed Malaysia was one of the poorer performing countries in the region, and even came in last for the government sector.

 

Koh

 

All the ways your Web can fail you

Most users will abandon a site within three seconds if it fails to load.  Koh also said, “Accessibility at all times is another challenge to overcome as businesses recognise the importance of having robust hardware and Web design in order to ensure availability of services 24/7, even during peak traffic.”

 

Issues around Web performance may originate from various reasons. It could

be due to anything from the data centre to the apps, database and Web servers to the mobile carrier and the devices end user are using.

 

Other reasons could be content providers who did not optimise the content for multiple platforms (e.g. fast loading on a computer but slow to load on a mobile). Issues can also arise from the third-party developer where the application is buggy or does not operate correctly on certain operating systems.

 

Alternately, ISPs can be another factor in website performance as a slow network or poor coverage in certain areas will affect an end-user’s speed in loading a website.

 

Web failure = Impact on revenue

Businesses in Malaysia face the same challenges as others across the region and the globe. For too many users, slow and unresponsive websites stop them from having positive Web experiences, and restricts access to many online applications and services.

 

Koh said that in the long run, this impacts business revenues. In recent times as broadband speeds get better, consumers are now savvier about what to expect; a single millisecond could be all that stands between sticking to a website or abandoning it. As a result, Malaysian businesses have had to shift their focus from just preventing their IT systems from failing to continually looking to improve the speed and availability of their Web business tools – websites and mobile applications.

 

According to IDC, the Asia Pacific enterprise applications market is expected to reach USD8.6 billion by 2016. That is potentially a massive number of applications out there that business end users would urgently need to access quickly and reliably.

 

Koh summarised, “As the application delivery chain gets more complex, Compuware’s end-to-end APM solutions becomes increasingly more critical in helping businesses to shorten the time it takes to identify root causes of website performance issues.” He concluded that the issue could be discovered and rectified in as little time as one day, when potentially it could have taken months.




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