Collaborations to spur electric mobility sector and youth engagement, catalyse national Green Agenda
The 7th International Greentech & Eco Products Exhibition & Conference Malaysia (IGEM 2016) stayed true to its theme of Green Business for Sustainability with Malaysian Green Technology Corporation (GreenTech Malaysia) announcing strategic collaborations with four leading organisations in the areas of sustainable transportation and youth engagement, on the opening day of the event.
GreenTech Malaysia announced partnerships with leading automotive manufacturers, BMW Group Malaysia and the organising committee of the International Electric Vehicle Expo (IEVE). There were also two Memoranda of Understanding (MoU) signed with Asia School of Business and the Malaysian Mensa Society to inculcate a greater understanding and appreciation for green technology and sustainable practices amongst the youth
GreenTech Malaysia’s Group Chief Executive Officer, Ir. Ahmad Hadri Haris said, “As the catalyst for the growth of green technology market, GreenTech Malaysia is constantly looking to team up with industry leaders from various sectors to develop innovative and engaging initiatives that will spur adoption and market growth.”
“Transport and education are two ever-present features in our lives. As such, this year we have increased our emphasis on these sectors to bring green technology into the mainstream. I am confident that the strategic alliances forged today will prove to be vital in achieving Malaysia’s green goals,” he added.
With regards to electric mobility, the MoU signed with BMW Group Malaysia will see the introduction of the ChargeNow platform for BMW customers. ChargeNow is powered by ChargEV, GreenTech Malaysia’s own brand of electric vehicle (EV) charging stations. The platform will allow BMW’s plug-in hybrid users to utilise the over 95 ChargEV stations across Malaysia providing them access to the nation’s largest network of EV charging stations. GreenTech Malaysia is also being designated as the authorised installer for BMW’s residential wall box kit for the automotive pioneer’s customers.
At the launch, BMW Group Malaysia’s Head of Corporate Communications Mr. Sashi Ambi said, “As consumer demand shifts towards more sustainable and eco-friendly modes of transport, BMW is committed to be at the forefront by offering cutting-edge models and services that meet our customers’ changing preferences. The ChargeNow service powered by GreenTech Malaysia’s ChargEV is part of this commitment and will offer our customers access to Malaysia’s largest network of EV charging stations providing them greater convenience wherever they travel.”
The collaboration with the organising committee of IEVE aims to promote electric mobility on an international scale with strategic discussions and cross-promotional activities to increase understanding and interest for the growing electric mobility scene in Asia. In line with this, GreenTech Malaysia intends to participate in the upcoming 4th IEVE to be held in at Jeju Korea in March 2017 while Malaysia will be introduced into the IEVE EV leader roundtable which represents top nations in the sustainable transport landscape.
Commenting on the announcement, Mr. Daehwan KIM, Chairman of IEVE said, “Being the world’s only exposition dedicated solely to electric vehicles, IEVE has established itself as the leading global electric mobility showcase attracting close to 200,000 visitors over the past three years. We are proud to welcome Malaysia for next year’s exhibition and are delighted to be a part of future IGEMs. We are confident that our tie-up with GreenTech Malaysia will further enable us to showcase the cutting-edge mobility solutions coming out of Korea and the world over through our affiliates.”
On the youth engagement front, a subsidiary of GreenTech Malaysia, GreenTech IdeasLab will work together with the Asia School of Business in collaboration with MIT Sloan School of Management to implement engaging programmes that will instil a spirit of innovation and appreciation for green technology amongst youth. The first initiative is the GreenTech Youth Innovation Challenge which is currently underway at IGEM 2016, where the top ten teams of university students compete against each other to deliver solutions to current environmental issues.
Speaking about the partnership between academia and corporations, Asia School of Business’ President and Dean, Charles Fine said, “Sustainable, efficient and non-polluting innovative products are the future of industries. We are pleased to be tying up with GreenTech IdeasLab for the MIT-inspired GreenTech Youth Innovation Challenge to spread awareness, appreciation and application of green technology to ready Malaysia’s future leaders for the global green movement.”
GreenTech IdeasLab is also working with the Malaysian Mensa Society to pool their respective expertise in green technology and student education to capture the imagination of students and create new green enthusiasts. The partnership’s first project is the Green Minds Challenge which will be launched on the final day of IGEM 2016, 8th October. The programme is a long-term campaign designed to instil green and sustainable practices within the education sector that will see form four students from schools take part in a four-month school greening challenge.
Malaysian Mensa Society’s Chairperson, Mr Tan Kee Aun said, “As climate change begins to take an increasingly evident toll on our daily lives, there is a pressing need to inculcate greener lifestyles and adopt more sustainable habits. These practises are most easily engrained at a younger age and as such we are pleased to be collaborating with GreenTech IdeasLab to directly engage with the schooling community and foster greater appreciation for green practices.
Catalysing the National Green Agenda
Malaysian Green Technology Corporation (GreenTech Malaysia) also added PETRONAS Dagangan Berhad (PDB) and Johor Port Authority (JPA) to its growing list of partners at the 7th International Greentech & Eco Products Exhibition & Conference Malaysia, IGEM 2016, to further catalyse the development of the green technology market.
The partnership with PDB is in line with the Government’s vision of transforming Malaysia into an electric vehicle (EV) hub, which will see PDB deploy 66 ChargEVs, GreenTech Malaysia’s own brand of EV charging stations, at its PETRONAS service stations nationwide. The exchange of the Memorandum of Understanding (MoU) was represented by Mohd Ibrahimnuddin Mohd Yunus, Managing Director and Chief Executive Officer of PETRONAS Dagangan Berhad and Ir. Ahmad Hadri Haris, Group CEO of GreenTech Malaysia.
IGEM 2016 is ASEAN’s leading green technology platform featuring 400 booths from over 30 countries across the five key sectors of green technology, namely, Green Energy, Green Transport, Green Building, Waste Technology and Management as well as Clean Water Technology and Management. IGEM 2016 is ongoing from now until 8th October at the Kuala Lumpur Convention Centre and targets to generate RM1.5 billion in business leads over the four days.
For more information on IGEM 2016 and to download all relevant press materials, please visit www.igem.my.
About GreenTech Malaysia
Malaysian Green Technology Corporation or GreenTech Malaysia is an organisation under the purview of the Ministry of Energy, Green Technology and Water Malaysia (KeTTHA), charged with the development and promotion of green technology as a strategic engine for socio-economic growth in Malaysia.