Citrix expands mobile offerings for enterprises

By Cat Yong

Citrix’s acquisition of Zenprise, sees them able to expand their range of mobility solutions to offer the industry’s most comprehensive mobility portfolio, according to Mark Micallef, Area Vice President of Citrix ASEAN.

According to Citrix, they are now the first company to offer a complete portfolio of mobile solutions, ranging from device management to native mobile apps for email, Web access, collaboration and data sharing, as well as desktop virtualisation for seamless access to Windows apps and desktops.

Micallef explained, “With Zenprise, we were able to expand our range of mobility solutions in the form of a Mobile Solutions Bundle consisting of Zenprise that is now called Xen Mobile and CloudGateway, a mobile app management solution.

“With this bundle, our customers get an end-to-end solution for their enterprise mobility needs.”

The five key enterprise mobility management capabilities of this bundle are:

• Enterprise mobile device management – Delivers role-based management, configuration and security for both corporate and employee-owned devices

• Rich user experience – Secure email, browser and data sharing apps from with the management and control that IT requires

• Centralised IT management, security and control – Mobile app containers centralise IT management, security and control for any mobile app, whether created by a third party or enterprise IT

• Single place for users to access all of their apps – Unified app store provides a single place for users to access all of their apps – mobile, web, SaaS, and Windows – on any device

• Simplified user experience and easy management for IT – Identity management, single sign-on and scenario-based access control make it easy for IT to manage user access and radically simplify the user experience.

The ASEAN market
Micallef said, “Citrix’s focus in ASEAN is to expand our market reach in terms of desktop virtualisation and cloud services.

“Citrix intends to further deliver technologies that will enable cloud computing to aggregate and deliver corporate applications and virtual desktops seamlessly and securely for our customers in ASEAN. At same time, Citrix will look at making it cheaper and easier for enterprises in ASEAN to manage multiple devices, empowering workforce mobility.”

Micallef observed that organisations in Malaysia are increasingly looking at IT as an on-demand service and added, “Citrix sees a huge opportunity here to drive desktop virtualisation and cloud computing services, and plans to ramp up its operations in Malaysia, concentrating specifically on three major verticals, namely financial services, the government sector and telecommunication industries.”

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