Celcom forms joint venture with Korea’s top e-commerce player

Celcom Axiata Berhad, the first and foremost mobile telecommunications provider in the country, has announced that it has entered into an agreement with SK Planet, the leading e-Commerce player in Korea. Together, they have formed a joint venture company called Celcom Planet; for the purposes of collaborating to explore, seek and pursue e-Commerce business opportunities in Malaysia. This collaboration enables Celcom to further participate in the digital industry and build long-term capabilities in the digital space. The agreement was signed at a ceremony in Korea on 31 October 2014.

Celcom Axiata Berhad’s Chief Executive Officer, Dato’ Sri Shazalli Ramly said, “Celcom has achieved another major milestone today and it signifies our commitment to enrich our customers’ digital experience. This initiative underlines our expanding digital services portfolio, designed to create a digital ecosystem and to increase revenue streams that will eventually benefit our customers, service providers and content developers, as well as the traditional brick and mortar merchants.

“Celcom is committed in creating and maintaining effective partnerships to support commercialization and to foster a culture of innovation and entrepreneurship. We strongly believe that this latest initiative can spearhead Celcom’s advancement in the digital space as SK Planet, part of Korea’s leading mobile operator (SK Telecom), has successfully ventured into the e-Commerce domain and has a strong background in this field as well as digital content. Leveraging on SK Planet’s platform and operations know-how, coupled with Celcom’s experience and knowledge of the local market, we are confident that this collaboration will be very successful,” Dato’ Sri Shazalli added.

Celcom Planet is expected to launch an optimised e-Commerce platform by the second half of 2015. Celcom Planet aims to be a market leader in Malaysia’s e-Commerce industry which is expected to grow rapidly as shoppers are now looking for competitive prices and a wider variety of products with convenience.

SK Planet, established in October 2011 is a wholly-owned subsidiary of SK Telecom, leads the revolution of online and mobile services platform with its Integrated Commerce, Digital Contents, and Advertising & Marketing Businesses. Currently, SK Planet through its 11st.co.kr – a leading e-Commerce open market in Korea, has served over 30 million consumers with its Gross Merchandise Value of USD5 billion in 2013. It has expanded its e-Commerce platform and services beyond Korea to Turkey and Indonesia.

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About Celcom
Celcom is the country’s first and foremost mobile telecommunications provider with almost 14 million customers. Established in 1988, it boasts the widest national 2G, 3G and 4G LTE networks, covering over 98% of the population. Currently the largest mobile broadband and corporate services provider, Celcom is now moving towards integrated multi-access and multimedia services, in line with evolving technologies and consumer behaviour in Malaysia. A culture that places the customer first is reflected in our award-winning customer service, products, and other corporate accolades at a regional level. Celcom is part of the Axiata Group of Companies, one of the world’s largest telecommunications companies, with close to 230 million customers across 9 Asian markets. For more information on Celcom, log on to http://www.celcom.com.my.




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