AYER KEROH REST STOP AREA FIRST TO USE CASHLESS PAYMENT SYSTEM
PLUS Malaysia Berhad (PLUS) announced its partnership with Boost, an innovative app-based mobile wallet, at the Ayer Keroh Rest and Service Area (Southbound).
Datuk Azman Ismail, Managing Director of PLUS, said, “This collaboration between PLUS and Boost marks the first-ever homegrown digital mobile wallet to penetrate this segment towards our mission of uplifting the lifestyles of PLUS Business Partners into becoming an advanced digital society. It is important for corporations to embrace the technology frontier sooner rather than later as we leapfrog our way into the digital age. We’re excited to roll out this ambitious plan with a partner like Boost and hope that our PLUS Business Partners and Malaysian consumers can fully experience its benefits in their lifestyles.”
The RSA is a common sight along PLUS Malaysia’s highways with footfall of up 1.45 million daily visitors across 24 RSAs. The award-winning RSA located in Ayer Keroh, Melaka at KM209 (Southbound) on the North-South Expressway is the first to be converted to a cashless RSA. Through this pilot project, PLUS will be able to gauge and evaluate responses from PLUS Business Partners and highway users to further improve its cashless payment initiatives on its highways.
As a proudly homegrown venture, Boost aims to revolutionise the way Malaysian consumers transact by creating a seamless payment experience without cash or cards. To date, Boost has acquired over 800,000 users with online and offline merchants located in over 5,000 locations. Boost aims to dominate the e-wallet space by becoming the preferred e-wallet amongst Malaysians.
“We are so excited to be partnering with PLUS Malaysia on this ground-breaking digital initiative. This marks a huge milestone for us as we create a new touchpoint for Boost. Together with PLUS, we look to grow the digital economy by helping PLUS Business Partners to manage and expand their business using Boost by bringing more customers and traffic to their business, all while reducing their risk and cost in cash management for their respective businesses. The plan is even made possible with the help of our banking partner, Ambank with their quick and fast solution on settlement SLA to the PLUS Business Partners. Boost hopes to empower small businesses as we aim to form new frontiers in the digital economy to become a leading digital nation in the region,” said Mohd Khairil Abdullah, Chief Executive Offier of Axiata Digital Services.
Android users can download Boost from the Play Store while iOS users can download from the App Store.