Avnet Introduces Industry Analytics Initiative for IBM Business Partners in Asia Pacific


Avnet creates an ecosystem of highly skilled business partners specializing in data analytics for finance, insurance and retail industries

Avnet, Inc. (NYSE: AVT), a leading global technology distributor, is accelerating the capabilities of IBM business partners to provide industry-specific data analytics solutions across Asia Pacific, following the launch of its Data Analytics, Cognitive Computing and IoT Solutions Specialist Business Unit this July. Avnet’s data analytics specialists will now provide business partners with training, pipeline development support, education and enablement, and pre- and post-sales services across high-growth industries, such as finance, insurance and retail. This initiative is designed to create an ecosystem of highly skilled partners, who will work collaboratively with the IBM sales teams to meet the specialized needs of customers in these industries.

“This collaboration between Avnet and IBM is the latest example of how Avnet is providing the specialization and technical expertise partners need to pursue the high growth opportunities of the future,” said Rodger Soo, vice president of data analytics, cognitive computing and IoT solutions, Avnet Technology Solutions, Asia Pacific. “Avnet’s new data analytics initiative will significantly speed our finance, insurance and retail partners’ time to value by providing them with the resources and connections they require to quickly identify and close analytics sales.”

Avnet’s initiative is designed to build upon IBM’s recently introduced industry analytics solutions, which feature pre-built analytics capabilities that make it easier and faster for partners to secure analytics wins today as well as drive long-term success. Each solution includes pre-built predictive analytic modeling patterns and interfaces for focused industry use cases. With interactive and role-specific dashboards, partners can help their customers share predictive insights across teams and organizations, helping them achieve a deeper understanding of their customers, assets and operations in order to make better decisions and act with greater speed and fewer resources.

Through Avnet’s new data analytics initiative, Business Partners will have access to:

  • Industry Analytics Training: in-depth sales and technical training, along with the identification of specific sales opportunities and defined next steps to advance the lead;
  • Pipeline Development: IBM workshops, digital marketing programs, appointment setting campaigns, and face-to-face progression events and executive briefings;
  • Pre-Sales Support collaboration with Avnet and IBM to progress opportunities, including demonstrations and proof-of-concept solution designs;
  • Post-sales support: implementation and expansion services training and augmentation.

“To succeed in the evolving markets of today, partners need to acquire new skills that enable their customers to predict these market shifts and capitalize on the opportunities they present,” said Hui Li Lee, vice president, Asia Pacific, global business partners, IBM. “Avnet’s new analytics initiative will enable IBM partners to receive tailored training as well as sales support to create new industry-specific data analytics solutions to solve business problems across high-growth industries.”

In addition to data analytics, partners can leverage Avnet’s in-depth expertise in complementary technology market segments, including the cloud, cognitive computing, the data center, the internet of things (IoT), mobility, security and enterprise networking.

To learn more about the initiative or how Avnet can help partners grow their data analytics businesses, contact your Avnet representative.

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About Avnet, Inc.
From components to cloud and from design to disposal, Avnet, Inc. (NYSE:AVT) accelerates the success of customers who build, sell and use technology by providing a comprehensive portfolio of innovative products, services and solutions. Avnet is a global company ranked on the FORTUNE 500 with revenues of $26.2 billion for the fiscal year 2016. For more information, visit


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