Aruba Introduces Simple, Secure Wi-Fi Designed for Small Businesses

Aruba, a Hewlett Packard Enterprise company (NYSE: HPE), today announced Aruba Instant On, a new family of powerful and secure wireless solutions designed to address the current and future needs of small businesses with capacity for growth. The Instant On family will initially include indoor/outdoor Wi-Fi access points (APs) designed to deliver secure, high-speed wireless connectivity with hassle-free set-up and management, all with the quality, performance and exceptional support that customers expect from Aruba.

Justin Chiah, Senior Director and General Manager for Southeast Asia at Aruba said that “SMEs in Malaysia and Singapore face specific barriers to entry, such as lack of funds, talent, and an IT knowledge gap which results in business owners not recognizing digital solutions as a revenue generator. Yet, in an always-on economy courtesy of ubiquitous mobile devices and cloud-based applications, SMEs cannot afford to not deliver on experiences that users have grown accustomed to. With the launch of Aruba Instant On, we aim to be able alleviate these concerns so that SMEs may focus on business delivery and growth to deliver seamless and impactful customer experiences.”

Featuring Aruba’s industry-leading 802.11ac Wave 2 technology, the Instant On portfolio combines Aruba’s business-grade Wi-Fi in a simple, easy-to-set-up solution that offers the flexibility to scale up as business needs dictate. The Instant On family also features:

  • A simple, intuitive mobile app for easy set-up and management
  • Two management modes via the Instant On mobile app or cloud-based web portal
  • Best-in-class security capabilities, including compliance with the latest authentication protocols such as WPA2/WPA3
  • Smart Mesh technology for easy expansion of the network to hard-to-wire areas
  • Ceiling, wall mount and desktop options to suit a variety of small business environments

“The quality and security of Wi-Fi connectivity is a real consideration for small business customers when they’re deciding where to play, stay, dine and do business because so much about the overall experience is tied to staying connected,” said Zeus Kerravala, Founder and Principal Analyst at ZK Research. “The introduction of Aruba Instant On gives small businesses the ability to simply and easily deploy a wireless solution that can be managed remotely by even non-tech savvy people from any mobile device.”

“Savvy small business owners understand that, in order to compete and win in today’s hyper-competitive marketplace, they must deliver a seamless and secure wireless experience to their employees, customers and guests,” said Norm Lillis, Vice President of Small Business at CDW. “Together with Aruba’s Instant On platform and CDW’s expertise, our small business clients will be able to better meet the growing needs of their business.”

The first set of Aruba Instant On APs will begin shipping in early July, with a list price starting at USD119.00 (local retail pricing is unable at current).