Amadeus strengthens mid office portfolio with Athena Innovations

Amadeus travel agencies in Asia Pacific are set to enjoy an enhanced mid office offering following Amadeus’ partnership with Athena Innovations. Under the agreement Amadeus will distribute Athena Bookings, Athena’s comprehensive travel management solution, to travel agents across Asia Pacific, starting with Malaysia and followed by other markets in the region.

Frederic Barou, Vice President, Distribution Products and Operations, Amadeus Asia Pacific, said “The mid and back office is an important and often complex aspect of a travel agency’s business. We are excited to partner with such an innovative company to provide a valuable addition to the Amadeus suite of agency solutions and more choice to our customers.”

Agents, whether their focus is corporate ticketing, leisure travel, tour operators or wholesale, will benefit from full automation from front to back office, as well as superior reporting capabilities. Importantly, Athena’s partnership entails agile customisation and time to market. Junus, Director, Athena Innovations, commented “Athena solutions are the result of over 15 years of experience. We are proud to work with Amadeus, the leading provider of IT, solutions and content for the travel industry, to deliver an even more enriched customer offering and meet the demands of the modern travel industry. Athena Bookings is already available to travel agencies in Malaysia and will be made available to other markets progressively in the coming months.


About Amadeus

Amadeus is a leading provider of advanced technology solutions for the global travel industry. Customer groups include travel providers (e.g. airlines, hotels, rail and ferry operators, etc.), travel sellers (travel agencies and websites), and travel buyers (corporations and travel management companies). The Amadeus group employs around 13,000 people worldwide, across central sites in Madrid (corporate headquarters), Nice (development) and Erding (operations), as well as 71 local Amadeus Commercial Organisations globally. The group operates a transaction-based business model. For the year ended December 31, 2014 the company reported revenues of €3,417.7million and EBITDA of €1,306.0 million. Amadeus is listed on the Spanish Stock Exchange under the symbol “AMS.MC” and is a component of the IBEX 35 index.

To find out more about Amadeus please visit, and for more on the travel industry.


About Athena Innovations

Athena Innovations incorporated in 1998 in Singapore focusing on devising solutions for e-Commerce, Enterprise Application Systems, Knowledge Management Systems, Systems Integration with legacy systems, and Customer Relationship Management for the travel industry. Athena Bookings is a comprehensive Travel Management System which is a fully integrated Front to Back Office Solution with its own inventory and seamless integration to GDS and Web Based suppliers.

Within a single system, Athena Bookings is able to handle various travel agency core businesses – whether it is corporate ticketing, leisure travel, tour operators and wholesalers. Athena Bookings is indeed one of the most complete systems available today. For Business Intelligence Solution, Athena developed Athena WarBoard and user reporting tools to enable travel agencies to analyse the data within the system and make informed management decisions. Athena solutions are the result of over 15 years of experience and research from the usage of many travel systems in Asia Pacific. Athena strives to bring the best-of-breed and best-practiced Information Technology to the trade, and is committed to provide the best business value in adopting IT.

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